Sr. Manager, Marketing Operations

About ThreatDown

ThreatDown, the corporate business unit of Malwarebytes, is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams and MSPs that need speed without complexity. At ThreatDown, you'll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely.

ThreatDown is looking for..

A Sr. Manager, Marketing Operations to be the engine room of our Growth Marketing organization. You will own the systems, data, and processes that turn marketing investment into measurable pipeline.

This is a hands-on role for an operator who lives inside the marketing automation platform, CRM, and ABM/intent layer; who can architect a lead lifecycle one day and pressure-test attribution the next; and who genuinely enjoys making campaigns ship faster and smarter. You will partner closely with Demand Gen, Partner/MSP Marketing, Field Marketing, Product Marketing, and Revenue Operations to make sure every program is set up to win, and to prove that it did.

Compensation Range: The expected salary range for this role is $110–$135,000 annually + 10% bonus. Actual pay will be based on experience and qualifications.

What You Will Do:

• Marketing Automation & Martech: Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling.

• Lead Lifecycle & Routing: Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. Make sure every qualified lead reaches the right rep at the right time with the right context.

• Campaign Execution: Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. Set the standard for naming conventions, UTM hygiene, GDPR/CCPA/CAN-SPAM compliance, and deliverability.

• Data, Segmentation & ABM: Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. Lead deduplication, normalization, ICP segmentation, and ABM list orchestration through our account-based marketing and intent platform.

• Reporting, Attribution & Insights: Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. Own MQL→SQL→Opportunity→Won funnel reporting, multi-touch attribution, and program ROI.

• Process & Enablement: Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster.

• Budget & Planning Support: Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. Surface where dollars are working hardest and where to reallocate.

• Martech Evaluation: Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.

Skills You'll Need to Have:

• 4-7 years in B2B Marketing Operations, ideally in SaaS or cybersecurity, with at least 2 years owning a marketing automation platform end-to-end.

• Deep, hands-on expertise with an enterprise-grade marketing automation platform and a leading CRM. Comfortable building workflows, debugging integrations, and writing your own reports.

• Working knowledge of an account-based marketing / intent data platform.

• Strong grasp of B2B funnel mechanics: lead scoring, lifecycle stages, MQL/SQL definitions, attribution models, and pipeline reporting.

• Experience supporting partner-led or channel/MSP go-to-market motions is a strong plus.

• Analytical mindset — comfortable in Excel/Sheets at scale, and capable in SQL or a modern BI tool is a plus.

• Excellent project management skills. You can juggle 20 in-flight campaigns and still hit deadlines without dropping the QA pass.

• Clear, low-ego communicator. You translate between marketers, sales leaders, and RevOps without losing anyone in the jargon.

• Bachelor's degree or equivalent practical experience.

Perks & Benefit:

• Comprehensive medical, dental, and vision insurance coverage

• Employee Referral Bonus Program

• Wellness programs

• 401k and employer matching for (US Employees)

• Comprehensive Time Off policy

• An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

Legal Language:

(US Employees Only)

Applicants have rights under the Federal Employment Laws:

• Employee Polygraph Protection Act

• Know Your Rights: Discrimination is Illegal

• Family and Medical Leave Act (FMLA)

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.