Campaign Operations Manager, Systems and AI

Job Description:

What is the opportunity?

As a Campaign Operations Manager for Systems and AI, you'll support our core marketing platforms, the Eloqua/Salesforce architecture, integrations, data health, and targeting infrastructure. You'll collaborate with stakeholders across the Omnissa Global Marketing department and regularly interlock with our Revenue Operations, and IT teams. You will also identify, design, and build automated and agentic workflows that enable the team to operate safely and efficiently at scale. Here is a breakdown:

• Support the MarTech foundation: define system requirements for scalable, automated campaign execution; administer Eloqua platform health, compliance, and performance

• Own and monitor the Eloqua to Salesforce integration: sync errors, field mappings, campaign member flows, and lead routing integrity; support integrations with adjacent platforms (webinar/event management, enrichment)

• Own data & targeting: contact data health (deliverability, accuracy, completeness), deduplication and normalization rules, and enrichment strategy

• Maintain and enhance targeting logic for solution, vertical, and lifecycle campaigns

• Build and optimize lead scoring models and lead distribution/routing

• Set up and maintain campaign tracking infrastructure: UTM standards, attribution alignment, and performance dashboards

• Build the marketing AI data readiness layer: structured, monitored, reliable data that AI scoring, routing, and agentic workflows can safely act on

• Design and implement AI-driven operational workflows

• Document system architecture, data dictionaries, integration maps, and lifecycle definitions as the team's source of truth

What will you bring to Omnissa

• 5–7 years in marketing operations, MarTech, or data operations at B2B SaaS companies

• Required: deep hands-on Eloqua administration (program canvas, custom objects, data tools) and strong Salesforce fluency (data model, campaigns, reports/dashboards; flows a plus)

• Hands-on data quality experience: dedupe/normalization logic, enrichment vendors (ZoomInfo or similar), and database health management

• Demonstrated experience designing AI-augmented workflows — not just using AI tools ad hoc — with good judgment about where AI outputs need human verification

• Lead scoring and routing architecture experience; understanding of attribution and funnel measurement

• Systems-thinking and documentation discipline; you leave a map behind you

• Demonstrated use of AI tools in production marketing workflows — with specific examples of processes you've accelerated or automated

• Strong stakeholder management and ability to prioritize and manage competing requests

Location: Bangalore, India Location Type: On-site Travel Expectations: <5% travel over the course of year. Potential travel to Omnissa headquarters in Mountain View, CA.

What is the leadership like for this role? What is the structure and culture of the team like?

The hiring manager for this role is Rushida Patel, who leads the Campaign Operations team within the Global Demand organization. Rushida has 13+ years of experience in B2B marketing operations. Her primary goal as a manager is to build a strong, cohesive, and collaborative team recognized as a strategic partner to the global marketing organization.

You will be joining a talented, hard-working, and dedicated team responsible for Campaign Management, Digital COE, and Campaign Operations functions. We regularly collaborate with individuals across the Global Demand organization as well as with members of the Revenue Operations, Product Marketing, and IT. Our team members are located across the continental United States, but you will regularly engage team members in Europe and Asia-Pacific.