We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model.
We are what remains. We make growth feel easy.
Because your growth is our business.
We're looking for someone who lives at the intersection of strategy and execution. You think like a growth marketer — obsessing over where leads are dropping off and why — but you build like an engineer, wiring up the CRM, automations, and integrations that make the fix actually happen.
This is not a pure ops role. We need someone who can diagnose a broken funnel, design a multi-touch lifecycle strategy, then roll up their sleeves and implement every workflow, sequence, and webhook required to bring it to life.
Audit funnels across multiple clients and identify the highest-leverage conversion gaps at every stage
Design lifecycle marketing strategies — structured around email, SMS, and iMessage — that move leads from first touch to closed deal with minimal friction
Build and maintain the CRM automations that execute those strategies: sequences, lead scoring models, pipeline triggers, and internal alerts that keep salespeople in the right conversation at the right moment
Integrate platforms and data sources using webhooks, Zapier, and n8n so nothing falls through the cracks between systems
Define and document CRM best practices, naming conventions, and playbooks that the whole team can follow
Analyze campaign performance — open rates, conversion rates, deal velocity — then iterate and improve relentlessly
Strategy
Map full customer lifecycle across acquisition, nurture, and retention
Identify funnel drop-off points and design conversion plays
Define segmentation logic, messaging cadences, and channel mix
Run structured A/B tests on sequences and report on results
Translate business goals into automation specs a team can build from
Execution
Build workflows in GoHighLevel (GHL), HubSpot, Zoho, or ActiveCampaign
Set up email, SMS, and iMessage sequences with smart branching logic
Wire integrations via REST APIs, webhooks, Zapier, and n8n
Read and write JSON; trace webhook payloads and debug broken flows
Audit CRM logs and surface root causes fast
TOOLS & STACK
CRM: GoHighLevel (preferred), HubSpot, Zoho, ActiveCampaign, or Salesforce — solid fundamentals matter more than the specific platform
Automation middleware: n8n, Zapier, native webhooks
Channels: Email, SMS, iMessage (Apple Messages for Business or equivalent
integrations)
Ads & attribution: Meta, Google Ads — understanding how leads enter the funnel and how to close the loop matters
Scripting & data: JSON, basic SQL, and comfort digging through API docs (not mandatory)
You've worked hands-on with a CRM for at least 2 years and have real results to show for it
You think in systems — if a salesperson is missing follow-ups, you're already sketching the automation that fixes it
You're comfortable talking to a CEO about strategy and a developer about an API payload in the same afternoon
You own your work end-to-end: scoping, building, testing, documenting, training
You have a background in Systems Engineering, Computer Science, Marketing Technology, or equivalent hands-on experience
You're methodical — you document what you build, define naming conventions, and leave things better than you found them
AUTOMATION DEPLOYMENT: At least 5 high-impact workflows live — lead scoring, re-engagement, post-call follow-up, no-show recovery — driving ≥10% conversion lift
PLAYBOOK BUILT: Reusable lifecycle playbook: naming conventions, integration patterns, sequence templates, and troubleshooting steps
Great salary.
Work with a superstar team of amazing humans
Your personal development will be done directly with the CEO
A creative, supportive, and growth-oriented environment
Amazing office space in Palermo Hollywood with drinks and games
Multiple opportunities for career development and professional growth
A collaborative team that thrives on making a real impact
Unlimited PTO.
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So Shall We is a performance marketing agency founded in Sydney, Australia, offering paid advertising, conversion rate optimization, landing pages, and creative services. It serves online B2B SaaS, ecommerce, and professional services businesses scaling their growth.
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