Senior Go-to-Market Strategist

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As a Senior Go-to-Market Strategist, you will lead internal GTM deployment for new and enhanced products and services to ensure market-facing readiness, promote product adoption, and drive sales and client retention.

What you will do

• Manage and execute deployment of medium-to-large scope product initiatives, including product positioning, product training, internal communications, and integration into ongoing business ecosystem

• Develop GTM strategy based on project scope and desired outcomes, translate into project plan and deliverables, and serve as project manager of GTM activities through execution

• Lead GTM cross-functional project team, partnering with product, marketing, training, segment leaders, operations readiness, and other functional areas to ensure successful execution

• Manage internal product training with product SMEs, including content development and packaging, training assets such as Allego videos, and engagement with the central Training team as needed

• Develop and execute general product communications and product forums, such as internal newsletters and showcases

• Develop and maintain a portfolio view of product initiatives across the organization to identify opportunities for bundling launches

What you will bring

• Bachelor’s degree required in related discipline or equivalent directly related work experience

• Utility player with 6+ years of professional experience with project management, communications, training, and/or marketing

• Highly organized with strong project management skills and attention to detail

What will set you apart

• Understanding of financial products and services and client-facing experience a plus

• Strong interpersonal, communication, and presentation skills

• Ability to engage, lead and influence cross-functional business partners

• Proficiency in MS Office suite, including PowerPoint

• Energetic, flexible self-starter who thrives in a fast-paced, fluid environment, welcomes change, and supports the other team members

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance

• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup

• Tuition reimbursement up to $5,250/year

• Business-casual environment that includes the option to wear jeans

• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year

• Paid volunteer time — 16 hours per calendar year

• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)

• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$96,100.00 - $135,700.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer • Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

08-31-2026

Want the latest money news and views shaping how we live, work and play? Stay in the know with The Currency and sign up for Empower’s free newsletter.