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15 June 2026
The role Sales Enablement Manager
Reporting of the role This role reports to the Head of Marketing, Local Sales
This role leads sales enablement for Local Sales, helping a 170-strong sales team present Global’s market-leading Audio and Outdoor offer more clearly and effectively to SME advertisers. It focuses on improving the Showpad sales enablement platform, developing high-quality B2B sales content and collateral, and leading selected brand, industry and regional partnerships that support Local Sales priorities.
1. Think big
Play a key role in improving how a 170-strong Local Sales team presents Global’s market-leading Audio and Outdoor offer to SMEs.
2. Own it
Take ownership of key sales enablement platforms, B2B content and core materials, and see your work directly support better sales conversations and commercial outcomes.
3. Keep it simple
Turn complex products, messages and proof points into clear, engaging content that helps SMEs understand how advertising with Global can support their business goals.
4. Better together
Work closely with Local Sales, Marketing, product and brand teams to make the best use of content from across the business and adapt it for Local Sales needs.
built strong relationships with key Local Sales, Marketing, product and brand stakeholders
taken ownership of Showpad supplier management and identified clear improvements to platform usability, structure, navigation and content organisation
reviewed priority sales enablement content and started to improve the quality and usefulness of core materials
begun reducing duplication and outdated collateral, while helping create a clearer and more usable content structure
developed or refreshed engaging presentations and collateral for agreed Local Sales priorities and SME conversations
started to shape a clearer content calendar aligned to commercial priorities, seasonal opportunities and relevant campaigns
reviewed current and potential partnership opportunities and begun progressing the most relevant ones
Lead the management and continuous improvement of Showpad as a sales enablement platform for Local Sales
Manage the Showpad supplier relationship and improve platform usability, including structure, navigation, tagging, searchability and content organisation
Review, refresh, archive and maintain sales enablement content so materials remain current, useful, consistent and easy to find
Develop high-quality B2B sales collateral, including presentations, one-pagers, product summaries, proof points and other core materials to support SME sales conversations, drawing on relevant audience, market and performance insight where appropriate
Create engaging B2B presentations and content in PowerPoint and/or Keynote that bring propositions and commercial stories to life clearly and persuasively
Work with product, brand and other content owners across the business to adapt existing narratives, messaging and proof points for Local Sales audiences and needs
Develop new Local Sales narratives, presentations and supporting materials where there are gaps or where content needs more substantial reworking
Help shape a clear, modular and scalable approach to sales enablement content, reducing duplication and improving consistency
Introduce and maintain presentation templates, content standards and governance processes that improve quality, brand consistency and ease of use
Plan and maintain a content calendar aligned to Local Sales priorities, SME audience needs, seasonal moments, sector opportunities and relevant campaigns
Ensure sales enablement content aligns appropriately with wider marketing activity, website content and agreed Local Sales content strategy
Identify and manage relevant brand, industry and regional partnership opportunities that support Local Sales awareness, credibility and engagement
Build and manage relationships with relevant external partners, including selected industry bodies, regional organisations and co-marketing partners
Support the development and delivery of selected partnership, co-marketing and activation activity aligned to Local Sales priorities
Work closely with the Senior Manager, Online Marketing & Lead Generation and wider team to ensure partnership activity is aligned with digital campaigns and broader marketing plans
Track the effectiveness of partnership activity and recommend where to continue, refine or stop activity based on impact and value
Strong experience creating engaging B2B sales presentations, collateral and content in PowerPoint and/or Keynote
A strong eye for structure, storytelling and presentation design, with the ability to turn complex propositions into clear, commercially useful materials
Experience developing, adapting and improving sales enablement content for business audiences
Confidence working with existing product narratives, messaging and proof points from across a business, and tailoring them effectively for a specific audience or sales need
Strong content judgement, with the ability to identify what should be created, refreshed, retired, simplified or standardised
Experience improving the usability, organisation or governance of content platforms or shared sales content environments
Strong stakeholder management and collaboration skills, with the ability to work effectively across sales, marketing, product and brand teams
Strong organisational skills, with the ability to prioritise effectively and manage multiple workstreams
Commercial awareness and a focus on producing content and activity that supports business priorities and stronger SME sales conversations
A proactive, practical approach and the ability to improve how things work over time
Experience using sales enablement platforms such as Showpad
Experience working in B2B marketing, media, advertising or a similar commercial environment
Experience supporting partnerships, co-marketing or regional / industry activity
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Global is the UK's largest commercial radio and outdoor advertising company, operating brands such as Capital, Heart, Classic FM, Smooth, LBC, Radio X, Gold, and Capital XTRA. It also owns Global Player and provides out-of-home advertising across the UK and Europe.
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