Senior Marketing Automation Specialist

Summary

Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?

We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.

Job description

In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.

What You'll Do

• Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth.

• Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience.

• Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications.

• Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders.

• Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies.

• Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.

Please note this role is a maternity leave cover.

What We're Looking For

• Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.

• Strong analytical mindset with the ability to translate data into business actions.

• Experience designing and evaluating A/B testing programs.

• Knowledge of customer segmentation, personalization, and retention strategies.

• Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics.

• Strong stakeholder management and presentation skills.

• Passion for innovation, continuous improvement, and leveraging AI to solve business challenges.

• Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.

Why Join Us?

• Own high-impact global customer journeys reaching millions of users.

• Shape marketing automation strategy rather than simply execute campaigns.

• Work at the intersection of marketing, technology, data, and AI.

• Collaborate with international teams and senior stakeholders.

• Drive measurable business growth through optimization, experimentation, and innovation

Basic wage component (gross): from 3000 EUR

• Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months).

• The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate.

#LI-LV1 #LI-Hybrid #senior

Benefits

Health & well-being

• BenefitPlus

• Healthcare (check-ups/annual programs)

• Multisport card

• Travel card "električenka"

• Supplementary pension saving

• Sick days

Family

• Marriage allowance

• Childbirth allowance

• Parental contribution

• ESET family events (Family day, St.Nicholas)

Office

• Refreshments in the office (fruits, coffee, soft drinks)

• Let´s get together breakfast

• Activity room, quiet room

• ESET events (Žranica, Christmas party..), teambuildings

Other

• Loyalty allowance

• Loyalty extra days off

• Loyalty cake

• Loyalty glass award

• Refer a friend

• Christmas presents

• Discounts from external providers

Primary location

Bratislava

Additional locations

Time type

Full time