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All JobsMarketing OpsSenior Marketing Technology Architect
Marketing Ops
Senior
Remote

Senior Marketing Technology Architect

Humana·United States
·Listed 1 day ago

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The Senior Omnichannel Experience Architect is responsible for designing, implementing, and supporting scalable, data-driven omnichannel engagement solutions across digital, marketing, analytics, and contact center channels. This role plays a hands-on architectural role in executing the enterprise experience strategy defined by the Lead Omnichannel Experience Architect, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as core platforms. Operating within established enterprise standards and guardrails, this role partners closely with delivery teams, data engineering, digital, analytics, and platform owners to ensure customer data, journey orchestration, and downstream integrations are implemented consistently, reliably, and compliantly.

Key Responsibilities

  • Design and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards.

  • Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations.

  • Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling.

  • Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms.

  • Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met.

  • Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream.

  • Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans.

  • Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI).

  • Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors.

  • Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced.

  • Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams.

Use your skills to make an impact

Required Qualifications

  • 8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations.

  • Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms.

  • Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies.

  • Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms.

  • Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms.

  • Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools.

  • Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns.

  • Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements.

  • Strong collaboration skills and the ability to work effectively with cross-functional delivery teams.

Preferred Qualifications

  • Experience with Adobe Experience Manager (AEM), including headless implementations.

  • Experience with enterprise CCM platforms such as OpenText Exstream or similar.

  • Experience contributing to large-scale MarTech, CDP, or omnichannel platform migrations.

  • Experience working within SAFe or other scaled agile delivery frameworks.

This is a remote position but located within a specific geography.

Work-At-Home Requirements

  • To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$106,900 - $147,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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Humana

Humana is one of the largest health insurance companies in the United States, primarily focused on Medicare Advantage, Medicaid, and military health benefits. It also offers integrated healthcare services including pharmacy, primary care, and home health through its CenterWell brand.

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About This Role

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$

$106,900 – $147,000

Base + Bonus

Work Mode
Remote
Employment
Full-Time
Experience
8+ yrs
Company Context
Industry
Healthtech
Company Size
Enterprise
Tech Stack
Modern Stack

Benefits

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Health & Insurance
Health InsuranceDental InsuranceVision InsuranceLife Insurance
Financial
401(k) Match
Time Off
Parental Leave

Tools & Technologies

SalesforceTableauPower BISnowflakeDatabricks