Are you an innovative, strategic marketing leader with a proven track record in driving organic growth? Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how we reach, engage, and convert new clients. This high-impact role is equal parts strategist, operator, and connector—owning the entire go-to-market process from vision through execution. You will lead new growth channels, forge strategic alliances, and unlock emerging audience segments while shaping an outstanding client experience.
As a key member of our team, you’ll share responsibility for influencing pipeline contribution and delivering on revenue-driven goals—not just program execution. Success requires influence, clear prioritization, and the ability to turn complex strategies into compelling narratives, scalable programs, and impactful client journeys that accelerate business growth.
Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities
Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation
Drive corporate partnership marketing programs to expand our reach and engage new audiences
Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels
Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team
Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results
Identify and optimize key moments in the client journey, aligning content and campaigns to each stage
Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points
Create a clear framework for channel, touchpoint, and message cohesion
Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth
Ensure seamless transitions from awareness to engagement to pipeline conversion across channels
Develop sales enablement tools and measure partner, content, and brand engagement outcomes
Create and own content supporting organic growth channels, including hands-on development and production
Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence
Drive earned media and communication strategies to reach new audiences
Build scalable, repeatable programs across alliance and partner channels
Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams
Ensure consistency across all partner initiatives
Collaborate with Analytics leadership to tie marketing investments directly to business outcomes
Define KPIs and manage measurement frameworks to monitor and communicate ROI
Leverage insights to continuously refine strategy and improve effectiveness
Bachelor’s degree in marketing, communications, business, or a related field
15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
Demonstrated ability to design and optimize client journeys that drive business results
Experience with alliances, partner ecosystems, or indirect channels
Experience partnering with sales/business development to align on pipeline and handoff criteria
Proven ability to build and scale sales and partner enablement functions
Comfort with piloting new technologies to improve marketing impact and scalability
Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment
Experience in financial services, wealth management, or professional services
Background in developing growth programs for high-consideration categories
Familiarity with referral-driven or partner-led growth models
Join Mariner and play a pivotal role in shaping the future of our growth. If you have the strategic vision, operational rigor, and experience to lead our go-to-market efforts, we want to hear from you!
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We welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.
By submitting your application, you agree to the collection and use of your personal information as described in our Employee and Applicant Privacy Notice.
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Mariner (Mariner Wealth Advisors) is a national, privately held wealth management and financial services firm founded in 2006 and based in Overland Park, Kansas. It offers wealth planning, investment advisory, tax, estate, and insurance services to individuals, families, and businesses across the US.
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