Salesforce Effectiveness & CRM Manager
- Location: Budapest, Hungary / Hybrid
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need experts ready to shape what’s next. As an Salesforce Effectiveness & CRM Manager, you’ll bring your expertise, curiosity and drive to make commercial operations simpler, smarter and more effective.
This role is responsible for driving CRM strategy, system governance, and sales force effectiveness across the organisation. You will lead the evolution of CRM capabilities, ensure high data quality and performance, and deliver actionable insights to support commercial decision‑making and business growth.
You will:
Lead initiatives that strengthen commercial performance and decision‑making.
Align data, systems, and processes to improve efficiency and effectiveness.
Translate insights into clear, actionable business recommendations.
Drive a culture of data‑driven performance and continuous improvement.
Partner with cross‑functional teams to maximise impact and value.
Define and execute the CRM roadmap, identifying opportunities for system and process improvements.
Ensure strong system governance, including access management, data privacy, and compliance.
Oversee end‑to‑end CRM administration, including territory and product structure.
Maintain high system performance, resolving issues and driving continuous enhancement.
Collaborate with global teams on system upgrades, new features, and integrations.
Lead data governance processes, ensuring data accuracy, validation, and quality improvement.
Deliver analytical insights to support commercial performance and strategic decision‑making.
Design and implement incentive schemes in collaboration with Finance and commercial teams.
Experience working with CRM systems, sales force effectiveness, or commercial analytics.
Experience working with Salesforce.
Strong analytical skills, with ability to translate data into actionable insights.
Familiarity with BI tools and advanced Excel capabilities.
Strong stakeholder management and communication skills.
Proactive, solution‑oriented, and able to work independently.
Comfortable working in a dynamic, fast‑changing environment.
Fluent in English and Hungarian.
This is more than the next step in your career, it’s a chance to drive how data and technology enable better decisions and stronger performance. If you’re ready to challenge, collaborate and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be — for over half a billion consumers worldwide.
At the core of this mission are our 100+ loved brands, our 11,000‑strong global team, 13 manufacturing sites, and 4 science and innovation centres. Headquartered in France, Opella produces globally recognised brands including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a B Corp certified company in multiple markets, we actively contribute to healthier people and a healthier planet.
Learn more at www.opella.com
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OpellaOpella is the consumer healthcare business spun off from Sanofi, marketing brands such as Allegra, Doliprane, and Dulcolax across over-the-counter medicines, vitamins, minerals, and supplements in 100+ countries.
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