Commercial Strategy and Operations Lead

The Commercial Strategy & Operations Lead is responsible for driving Mudah’s commercial planning and execution agenda — translating business objectives into short-term tactical plans and ensuring operational effectiveness across the function. This role oversee

KEY RESPONSIBILITIES

1. Commercial Strategy & Business Analysis

• Conduct structured business analysis to address ad hoc requests from leadership — synthesising data and surfacing clear, actionable recommendations on commercial opportunities and risks

• Translate business objectives into short-term tactical plans with clear owners, timelines, and success metrics

• Monitor commercial performance on an ongoing basis; identify trends, flag deviations, and recommend corrective actions quickly

• Coordinate and facilitate cross-functional alignment sessions to ensure product, marketing, sales, and finance teams are working toward shared near-term priorities

2. Business Monetisation & Go-To-Market (GTM)

• Drive business monetisation planning — identifying revenue opportunities, designing commercial models, and supporting execution

• Develop and refine GTM strategies for new product launches or market expansions, including pricing strategies, channel plans, and launch sequencing

• Collaborate with the marketing team on communication planning — ensuring messaging and campaigns are grounded in customer insights and commercial objectives

• Track and measure performance of monetisation and GTM initiatives, iterating strategies based on results

3. Business Operations & Process Automation

• Oversee day-to-day operations of the Business Operations team, ensuring processes are efficient, scalable, and aligned to business goals

• Establish and maintain operational frameworks, standard operating procedures (SOPs), and reporting cadences across the function

• Identify operational bottlenecks and implement improvements to drive productivity and quality

• Develop and automate recurring processes and operational reporting using AI tools and modern productivity solutions, reducing manual workload and improving speed of insight

• Coordinate cross-departmental projects and initiatives, ensuring timely delivery and clear accountability

4. User Success

• Manage the User Success team in executing structured customer engagement activities — including outbound outreach to churned stores, mystery shopping on Mudah and competitor platforms, and NPS/CSAT surveys

• Synthesise user insights from outreach activities into actionable recommendations for product, commercial, and marketing teams

• Build and monitor team KPIs, ensuring findings are systematically tracked and fed back into business decision-making

Experience

• Minimum 5–7 years of experience in commercial strategy, business operations, management consulting, or a hybrid commercial/analytical role

• Proven track record in commercial planning, GTM execution, and translating business objectives into tactical plans

• Experience managing or mentoring small teams

• Prior experience in a digital marketplace, classifieds platform, or tech business strongly preferred

• Background in FP&A or corporate finance is an advantage given the close interplay between strategy and financial modelling in this role (optional - would be a great) - someone understand numbers - how to help the business grow -

Skills & Competencies

• Strong analytical thinking — ability to identify patterns, frame problems clearly, and develop practical tactical solutions

• Commercially minded — comfortable interpreting business performance data and linking commercial levers to revenue outcomes

• Data-driven decision-making with the ability to draw actionable insights from qualitative and quantitative data

• Proficiency in leveraging AI tools and automation platforms to streamline processes and reporting workflows

• Excellent communication and influencing skills — able to engage effectively with senior stakeholders and cross-functional teams

• Customer-centric mindset with genuine curiosity about user behaviour and market dynamics

• Strong project management and organisational skills; comfortable managing multiple priorities simultaneously

• Leadership capability — able to coach, develop, and motivate a team

Education

• Bachelor’s degree in Business, Finance, Economics, or a related field

• MBA or equivalent postgraduate qualification is an advantage

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