Senior Marketing Business Systems Analyst

Meet the Moment with Alteryx

We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

Position Overview

We are looking for a skilled Senior Business Systems Analyst (BSA) that partners with business owners to shape the systems roadmap and solution requirements to drive the optimization of our Marketing SaaS ecosystem and Salesforce lead-to-opportunity process.

In this role, you will bridge the gap between stakeholders across multiple business functions and engineering/IT teams. You will own requirement gathering, business process mapping, data architecture alignment, and solution design across the lead-to-opportunity lifecycle. The ideal candidate understands both the strategic goals of modern demand generation and the underlying technical architecture of SFDC, marketing automation platforms, and revenue attribution models.

Key Responsibilities

MarTech & SFDC Architecture

• Own and optimize the Lead-to-Opportunity end-to-end flow across Salesforce Sales Cloud, Marketo, and integrated systems.

• Analyze, document, and translate business processes into system behavior for lead routing, lead scoring, campaign attribution, qualification rules (MQL to SQL), and opportunity creation.

• Partner with Demand Generation and Marketing Operations to configure and scale campaign tracking, API integrations, and third-party vendor connections.

Requirements Gathering & Process Optimization

• Lead discovery sessions with Marketing, Business Development (BDRs/SDRs), and Sales Leadership to capture business goals, pain points, and technical requirements.

• Translate complex business needs into detailed technical requirements, functional specifications, user stories, and process flow diagrams.

• Identify bottleneck areas in the buyer journey (e.g., lead drop-off, slow response times, sync errors) and design system enhancements to increase velocity and conversion rates.

Technical Execution & Delivery

• Collaborate closely with Salesforce Developers, Enterprise Architects, and Systems Engineers to configure custom objects, flows, validation rules, and integration pipelines.

• Oversee user acceptance testing (UAT), script test scenarios, manage bugs/enhancements, and manage change control processes for new deployments.

• Manage data integrity within SFDC and MarTech systems, ensuring deduplication, enrichment, GDPR/CCPA compliance, and proper taxonomy.

Analytics & Stakeholder Alignment

• Partner with Analytics teams to ensure correct setup of pipeline attribution models.

• Create documentation, training materials, and release notes for business users to ensure high adoption of new tools and processes.

Required Qualifications & Experience

• Experience: 3–5+ years as a Business Systems Analyst with a dedicated focus on Salesforce and MarTech stacks.

• SFDC Expertise: Deep hands-on knowledge of Salesforce Sales Cloud (Lead, Contact, Account, Opportunity, Campaign objects) and standard workflow automation (Flow Builder, Process Builder).

• MarTech: Direct experience working with enterprise Marketing Automation Platforms (Marketo, Pardot/Account Engagement, HubSpot, or Eloqua) and their native/API sync mechanics with SFDC.

• Lifecycle Understanding: Proven track record of designing or managing Lead-to-Opportunity (or Lead-to-Cash) lifecycles, including MQL/SQL definitions, SLA tracking, and opportunity attribution.

• SDLC / Methodology: Strong grasp of Agile/Scrum delivery processes, including user story writing, backlog grooming, sprint planning, and UAT execution.

Technical & Soft Skills

• Technical Concepts: Understanding of APIs/REST integrations, webhooks, cookie tracking, URL parameters (UTMs), and relational database structures.

• Data & Analytics: Salesforce Reporting, and data visualization platforms.

• Communication: Exceptional ability to communicate technical constraints to business leaders and translate business requests into developer-ready specifications.

Preferred Qualifications

• Salesforce Certified Administrator or Salesforce Certified Business Analyst credentials.

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.

The base salary range for this role in the United States is $150,000-$165,000 . This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.

In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:

• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses

• An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:

• Medical, dental, and vision coverage

• 401(k) with company match

• Paid parental leave, caregiver leave, and flexible time off

• Mental health support and wellness reimbursement

• Career development and education assistance

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.