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Company Introduction
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
JIKGU is Coupang’s cross-border shopping service, enabling customers in Korea and Taiwan to access a broad selection of high-quality products from the US, China, Japan, EU with fast and reliable delivery.
As we continue to scale JIKGU, with a strong focus on expanding selection and strengthening our supply ecosystem, we are seeking a high-caliber Business Strategy & operation leader to define the cross-border Marketplace strategy and operating model. This role will own the Marketplace revamp plan, shape market-specific strategies, and clarify how key supply markets should compete, complement, and coexist within the broader Jikgu ecosystem. The ideal candidate combines e-commerce marketplace experience with a strong strategy consulting background, and can translate ambiguous business questions into practical, executable plans.
As the Business Strategy & Ops lead for Marketplace, responsibilities include:
Define Marketplace strategy and operating model, including how the 3P Marketplace should scale alongside Jikgu’s mature 1P business
Develop the Marketplace Revamp Plan, outlining key growth levers, priorities, and execution roadmap
Design market-specific strategies for key supply regions (China, Japan, US), covering seller strategy, assortment focus, and operating approach
Drive core Marketplace growth levers, with focus on:
Assortment & Selection — category priorities, supply gaps, and differentiation
Seller Acquisition — target seller segments, acquisition strategy, and onboarding approach
Seller Programs — design seller programs to drive seller performances
Partner cross-functionally with Commercial, Operations, Product/Tech, and Supply Chain teams to translate strategy into execution and track performance
5+ years of experience in business strategy, operations, or analytical roles, preferably within e-commerce marketplace, cross border or top Internet companies
Proven track record of structuring complex business problems and driving high-impact strategic initiatives
Strong strategic thinking, analytical rigor, and sound business judgment
Ability to translate strategy into executable plans in a fast-paced, ambiguous environment
Strong ownership mindset, bias for action, and ability to drive results through cross-functional collaboration
Proven ability to influence senior stakeholders and align teams across business, operations, product, and supply chain
Excellent written and verbal communication skills in English
Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
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Coupang is a South Korea-based e-commerce company offering online retail, fast delivery (Rocket Delivery), grocery, food delivery, and streaming services. Publicly listed on the NYSE, it primarily serves consumers in South Korea and is one of the largest online marketplaces in Asia.
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