Senior CRM Automation & MarTech Manager

💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.

📈 Scale: We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.

⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most recently, we won Apple’s coveted Cultural Impact Winner.

Your mission

We are looking for a Senior CRM MarTech & Automation Manager to own the build and continuous development of the technical infrastructure that powers our global CRM function. This is a hands-on builder role — you will design and implement the automation frameworks, MarTech integrations, and data pipelines that our CRM teams depend on to execute at scale across both B2B and B2C.

You will own the data flow architecture across our CRM ecosystem — deciding how data moves between systems, ensuring it arrives cleanly and reliably, and managing the integrations that connect our marketing platforms to our data infrastructure. You will work closely with Data and Engineering teams as a technical peer — comfortable talking about event schemas, ingestion pipelines, and API reliability — while keeping a marketer's instinct for what CRM teams actually need to move fast.

What you'll build

Automation frameworks & orchestration

• Design and build automation systems that power always-on lifecycle journeys and dynamic campaign execution across B2B and B2C

• Rebuild how campaigns are triggered and coordinated, reducing reliance on manual builds and enabling CRM teams to operate at higher velocity

• Implement and own low-code/no-code workflow automation (Make, n8n) to eliminate operational bottlenecks across the CRM function

MarTech integrations & data pipelines

• Own the technical integration and reliability of our core CRM and data platforms: Braze, SFMC, Amplitude, HighTouch, and Redshift

• Design and implement data flows that reconcile multiple sources of truth — ensuring clean, reliable, and timely data movement across the marketing stack

• Work with APIs and webhooks to build and maintain integrations between marketing systems and our data sources

• Liaise directly with Data Engineering on event schemas, ingestion pipelines, and data infrastructure decisions that affect CRM capabilities

Experimentation infrastructure

• Build the technical foundation that enables fast, reliable A/B testing across lifecycle programmes — ensuring experiments are correctly instrumented, tracked, and measurable end-to-end

• Work with the Amplitude experimentation layer to ensure CRM teams can analyse results independently

Governance & standards

• Define and document the technical standards, integration logic, and data flow architecture that the broader CRM technical team works within

• Identify and systematically eliminate technical debt, integration fragility, and bottlenecks across the CRM ecosystem

What we're looking for

• Significant years of hands-on experience building CRM automation systems, MarTech integrations, or marketing data infrastructure — with a track record of shipping, not just advising

• Deep practical experience with Braze and/or other modern customer engagement platforms (Iterable, MoEngage, Bloomreach etc.), including multi-channel orchestration and platform-level configuration

• Strong SQL skills — required — for data pipeline work, audience queries, and integration troubleshooting

• Hands-on experience integrating, maintaining and implementing MarTech platforms (Redshift, Amplitude, HighTouch, or similar)

• Experience building with APIs and webhooks for system integration and automation use cases

• Practical experience with workflow automation tools (Make, n8n, Zapier) — you've built production workflows, not just prototypes

• Comfortable working directly with Data and Engineering teams on shared infrastructure — you can hold your own in a technical conversation about data pipelines and event schemas

• Strong documentation instincts — you build systems that others can understand, maintain, and extend

Good to have

• Experience with CDPs and reverse ETL tools (HighTouch, Census)

• Familiarity with Amplitude as an experimentation platform

• Knowledge of SFMC AMPScript and Braze Liquid logic

• Experience in a global or multi-market CRM environment

• Exposure to data modelling and event schema design

What to expect

• 50% building automation frameworks and MarTech integrations — designing, implementing, and maintaining the systems that power CRM execution

• 30% data pipeline work and engineering liaison — owning data flow architecture, working with Data Engineering on ingestion and infrastructure

• 20% governance, documentation, and cross-functional collaboration — setting standards, eliminating technical debt, enabling the broader CRM technical team

Our values

• We win together: Food waste is a big beast to fight. We believe in a #oneteam.

• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.

• We keep it simple: Our ambitions are bold but our solutions are simple.

• We build a legacy: We’re proud of the change we’re driving.

• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.

What we have to offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.

• Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission.

• Personal and professional development opportunities in a fast-paced scale-up environment.

• An inclusive company culture where you can bring your authentic self to work

• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY:

• Enjoy hybrid working from our great offices, at home or abroad.

• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave

• Health insurance and pension plans (subject to country of employment).

• Additional days off for significant life events

• CELEBRATE & SOCIALISE

• Regular social events like summer and winter parties.

• Coffee, snacks and fully-equipped kitchens.

• Get to know our community with a monthly free Surprise Bag

• Paid volunteer time through our Shareback volunteering programme

• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

• Submit your CV and Cover letter in English.

• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

#LI-LO1

#LI-Hybrid

A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.