Marketing Operations Specialist

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Job Description:

Join Job Duck as a Marketing Operations Specialist and play a vital role in maintaining the operational excellence behind a high-performing legal marketing department.

This position is responsible for ensuring marketing data accuracy, maintaining a strong and consistent local online presence, supporting website and CRM operations, managing directory profiles, and overseeing performance tracking initiatives that help marketing leaders make informed decisions. This is a highly structured, process driven role designed for someone who enjoys working with systems, checklists, and detailed workflows. The ideal candidate takes pride in accuracy, consistency, and organization, and finds satisfaction in keeping marketing assets, data, and reporting reliable and up to date. Success in this role is measured by precision, turnaround time, accountability, and the ability to execute recurring processes with a high degree of accuracy.

Responsibilities include, but are not limited to:

• Execute monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews

• Execute email marketing deployments, audience segmentation, and list hygiene activities

• Maintain team calendars and assign tasks through Asana

• Document meeting notes, action items, and project updates

• Prepare weekly status reports for the Marketing Manager

• Track marketing and business development projects, tasks, deadlines, and follow ups

• Organize and maintain HubSpot templates, email sequences, and sales resources

• Validate UTM parameters, campaign tracking links, forms, and routing functionality

• Conduct database hygiene reviews, including duplicate management and field completion audits

• Document citations, competitor visibility, screenshots, and supporting evidence

• Monitor dispute performance metrics and coverage levels

• Submit eligible Google LSA disputes within required timelines

• Distribute and track quarterly attorney profile review checklists

• Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records

• Test profile links and phone numbers to verify proper functionality and routing

• Conduct monthly audits of all firm and attorney profiles to ensure accuracy and consistency

• Manage and maintain Google Business Profiles for Seattle, Tacoma, Olympia, and Vancouver offices

• Maintain business profiles across Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories

• Publish prewritten content across social media channels and monitor engagement activity

• Organize and maintain marketing asset libraries, including logos, creative files, photography, videos, and brand resources

• Update attorney and employee biographies when credentials or information change

• Reconcile dispute credits against monthly Google Ads statements

• Maintain dispute records, tracking logs, resolutions, and reimbursement documentation

• Maintain secure credential management procedures and profile change logs

• Prepare LinkedIn profile update briefs and maintain completion records

• Monitor attorney recognitions, speaking engagements, awards, and media mentions

• Track attorney profile performance and directory visibility trends

• Monitor reviews daily and manage responses according to established approval procedures

• Ensure complete NAP consistency across all directory listings and citations

• Validate SEO elements, tracking links, and website functionality before content goes live

• Add images, audio files, metadata, schema markup, titles, descriptions, and tags before publication

• Support reporting initiatives and marketing performance tracking

• Coordinate shipping, mailings, marketing materials, and event logistics

• Verify referral source tagging and data consistency

• Investigate and correct lead source attribution issues within marketing-owned fields

• Review Google Local Services Ads leads daily

• Manage submissions to legal and professional directories

• Assist attorneys with creating, updating, and optimizing professional directory profiles

• Maintain attorney biography and CV libraries

• Maintain content inventories, publication logs, refresh schedules, URLs, keywords, and update records

• Format and publish blog posts and website pages in WordPress and HubSpot

• Support the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes

• Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual

• Perform weekly HubSpot record audits and data quality reviews

• Deliver monthly AI visibility reports to marketing leadership

Requirements:

• Experience working in marketing operations, digital marketing support, CRM administration, or marketing coordination preferred

• Comfortable perfoming data audits, quality control reviews and reporting tasks.

• Experience publishing and managing website content

• Experience with data validation, reporting, and process tracking is a must

• Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy

• Experience supporting local SEO, online directory management, and profile maintenance is preferred

• Familiarity with legal, professional services, or multi location business marketing environments is a plus

• Comfortable working independently while managing multiple priorities and deadlines

• Strong written and verbal English communication skills required

• Ability to maintain confidential information and follow established workflows

• Strong organizational and documentation skills

• Comfortable reviewing data and identifying inconsistencies

• Required Software and Tools: HubSpot, WordPress or similar CMS platforms, Microsoft Excel, Google Sheets, ChatGPT, Claude, or similar AI tools, Google Business Profile, Asana, Trainual, BrightLocal or similar citation management platform, CallRail, Google Local Services Ads Platform, Google Workspace

Required Skills and traits

• Detail-oriented

• Highly organized

• Process-driven

• Analytical mindset

• Strong problem-solving abilities

• Excellent written communication skills

• Time management

• Data accuracy and validation

• Marketing operations

• CRM administration

• Website content publishing

• Local SEO support

• Directory and citation management

• Digital asset organization

• Process documentation

• Reporting and record keeping

• Quality assurance

• HubSpot proficiency

• WordPress proficiency

• Spreadsheet management

• AI tool proficiency

• Self-motivated

• Accountability

• Adaptability

• Follow-through

• Ability to learn new technologies quickly

• Collaboration and teamwork

• Professional judgment

• Ability to work with minimal supervision

Work Shift:

8:30 AM - 5:30 PM [PST][PDT] (United States of America)

Languages:

English, Spanish

Ready to dive in? Apply now and make sure to follow all the instructions!

Our application process involves multiple stages, and submitting your application is just the first step. Every candidate must successfully pass each stage to move forward in the process.

Please keep an eye on your email and WhatsApp for the next steps. A recruiter will be assigned to guide you through the application process. Be sure to check your spam folder as well.