Marketing Operations Specialist

Marketing Operations Specialist

Full Time | Hybrid

Aguascalientes, MX

Innovate with Benchmark Digital as a Marketing Operations Specialist

Everyone wants to make the world a better place. We work to make it happen. By joining Benchmark Gensuite and exploring careers in the EHS, Sustainability, and ESG Disclosure Reporting space, you’ll be helping customers throughout the business community empower informed decision-making, improve employee safety, and lessen their environmental footprint while creating a culture that values diversity, equity, and inclusion. Join us and help make the corporate world better for the planet and better for its employees. Benchmark Gensuite jobs play a crucial role in helping develop our unified EHS, Sustainability, and ESG digital transformation software solutions that enable cross-functional performance excellence, enhance businesses’ sustainability efforts, and help them achieve their ESG goals. With our incredible global team, the collaborative spirit of our subscribers and partners, and the continuous innovation in exciting new technologies like Artificial Intelligence, Machine Learning, and IoT, a career at Benchmark Gensuite means you will continuously use and evolve your skills to develop fresh ideas and initiatives.

Benchmark Gensuite Benefits

At Benchmark Gensuite, your hard work is rewarded. We offer annual bonus programs, regular team-building events, and off-cycle reviews to promptly give excellent performers their due. With engaging team activities including happy hours and exciting virtual events, we actively encourage our teams to connect and build a strong, supportive, and fun rapport! Our Benchmark Gensuite Team Member Networks, like the Respect for Diversity Group and the Sustainability Group, offer a safe and supportive space, bringing together team members who share a common identity and empowering them to voice their ideas and initiate action. Explore Benchmark Gensuite job openings and come join us as we combine our collective creativity and passion to meet and exceed the expectations of our customers.

About the Role

We're looking for a Marketing Operations Specialist to join our Marketing & Business Development team, reporting to the Associate Director, Marketing & Growth Automation. This hands-on role will support the day-to-day execution and reliability of our marketing automation engine—from translating campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments to maintaining clean data and actionable reporting. The role is ideal for someone who enjoys building scalable systems, improving messy processes, and growing into broader marketing operations ownership.

What You'll Do

Campaign & Workflow Automation

• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.

• Maintain campaign organization, naming conventions, templates, and subscription types.

• Support customer marketing programs, including newsletters, onboarding, renewals, win-back, surveys, adoption, and events.

• Monitor email deliverability and compliance, escalating technical issues as needed.

AI-Assisted Campaign Creation

• Use approved AI tools to accelerate drafting, personalization, testing, and campaign production.

• Apply human review for accuracy, brand alignment, data use, and quality.

• Identify responsible opportunities to automate campaign work with appropriate controls.

Reporting & Analytics

• Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance.

• Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards.

Systems & Data Hygiene

• Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization.

• Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution.

• Document processes, standardize fields, and manage HubSpot access and permissions.

Growth Experimentation

• Build, QA, and document A/B tests across emails, landing pages, and forms.

• Track learnings and support conversion rate optimization across the funnel.

HubSpot Requirements

• Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting.

• HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days. Additional HubSpot certifications are a plus.

Required Experience & Qualifications

• 3+ years of hands-on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment

• Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation

• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls-to-action, and reporting

• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns

• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution

• Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly

• Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch

• Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment

Preferred Qualifications

• Experience supporting customer marketing, customer engagement, product adoption, or lifecycle campaigns

• Proficient English communication skills, both written and verbal (B2-C1).

• Experience using AI tools to support campaign development, personalization, analysis, and execution with appropriate human review

• Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology

• Familiarity with lead management and Marketing-to-Sales or Business Development handoffs

• Experience working with distributed or global teams and supporting global or multi-region marketing programs

• Exposure to multi-touch attribution frameworks

• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Questions about the position? Please contact our HR Mexico Team at jobs.mexico@benchmarkdigital.com.

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