Marketing Automation Platform Manager

我們正在尋找一位 Marketing Automation Platform Master，主責 Marketing Cloud、Mailbee 等內外部行銷自動化平台的維運、導入與策略發展，作為團隊中 Marketing Cloud 雲別的對應窗口，與 Sales Cloud、Service Cloud 等其他雲別 PM 平行協作。平台服務對象為全球行銷同仁，涵蓋事業群行銷單位與海外分公司（RBU）行銷單位，核心任務是透過行銷自動化系統與 AI 技術，提升全球行銷團隊的營運效率與 Leads 品質。

主要職責

• 負責 Marketing Cloud（MCAE, Marketing Cloud Account Engagement）、Mailbee 等行銷自動化平台之管理操作與維運，主導新區域（RBU）之導入與上線

• 產出全球行銷成效報表（Marketing Performance Report），涵蓋寄送成效、Leads 計數、各區域 New Contact Acquisition 等關鍵指標統計，作為全球行銷團隊決策依據

• 規劃並維護 Global Event ID 年度架構，串聯 Online Campaign 與 Offline Exhibition，整合行銷自動化發送系統、CRM、Worldwide Exhibition Report、行銷費用ROI估計等系統

• 主導 Marketing Automation Portal 改版與 AI Agent 開發，建置 Global MKT 一站式成果查詢、社群短文生成、行銷素材生成等工具，提升全球行銷同仁的自助服務體驗

• 建立並優化 Leads 品質評分機制（雙軌 IDP 評分制度），結合累積分數與 ABC 量表綜合判斷 Leads 追蹤價值，提升 Leads 轉換效率

• 規劃並執行多波段（multi-wave）發送劇本，提供各 RBU 對應的行銷自動化支援

• 與業務、產品、IT 等跨部門團隊協調，並與海外行銷團隊溝通協作，確保平台功能符合全球與當地行銷需求

• 於 Salesforce 生態系多雲平台 PM 團隊，與 Sales Cloud、Service Cloud 等其他雲別 PM 平行協作；本職位不需負擔管理責任

必備條件

• 大學以上學歷，資訊管理、企業管理、行銷管理、商管傳播或相關科系尤佳，碩士以上為加分條件

• 5 年以上相關工作經驗

• 具 Salesforce 相關認證者優先（如 Marketing Cloud Administrator、Marketing Cloud Consultant 等），或具備行銷自動化平台（如 Marketing Cloud Account Engagement、HubSpot、Eloqua 等）實際操作與導入經驗

• 優異的邏輯思維與數據敏感度，能熟練操作 MS Excel 進行進階數據分析，並能運用 PowerPoint 製作具說服力的提案

• 強而有力的專案管理能力，具備跨部門協調與整合經驗

• 精通英語（CEFR: B2 / IELTS 6.5 / TOEFL iBT 85 / TOEIC 855 程度以上），並能將複雜技術概念轉化為易懂的商業語言。英語口說與寫作流利，可無障礙進行商務會議與跨國溝通

加分條件

• 具其他 Salesforce 雲別經驗（Sales Cloud、Service Cloud、Data Cloud、Experience Cloud 等）

• 對 AI／GenAI 技術（如 Agentforce、生成式 AI 行銷素材工具）具高度關注與導入經驗，具備將 AI 技術應用於行銷自動化流程（如 Portal 改版、AI Agent 開發）的實務經驗

• 具 B2B 企業數位轉型或行銷科技（MarTech）專案執行經驗

• 具製造業或科技業 B2B 產業經驗

• 具第二外語能力

We are looking for a Marketing Automation Platform Master to lead the operation, implementation, and strategic development of internal and external marketing automation platforms, including Marketing Cloud and Mailbee. This role serves as the team’s counterpart for the Marketing Cloud pillar, collaborating in parallel with PMs from other clouds such as Sales Cloud and Service Cloud. The platform’s users are marketing colleagues worldwide, spanning both business-unit marketing teams and overseas subsidiary (RBU) marketing teams. The role’s core mission is to leverage marketing automation systems and AI technology to improve operational efficiency and lead quality across the global marketing organization.

Key Responsibilities

• Manage the day-to-day operation of marketing automation platforms, including Marketing Cloud (MCAE, Marketing Cloud Account Engagement) and Mailbee, and lead implementation and go-live for new Regional Business Units (RBUs).

• Produce global Marketing Performance Reports covering key metrics such as send performance, lead counts, and New Contact Acquisition by region, providing a data foundation for decision-making across the global marketing team.

• Plan and maintain the annual Global Event ID framework, connecting online campaigns with offline exhibitions, and integrating marketing automation systems, CRM, the Worldwide Exhibition Report, and marketing expense ROI estimation tools.

• Lead the redesign of the Marketing Automation Portal and the development of AI agents, building a one-stop platform for global marketing performance lookup, social media copy generation, and marketing asset generation, to enhance the self-service experience for marketing colleagues worldwide.

• Establish and refine the lead quality scoring mechanism (a dual-track IDP scoring system) that combines cumulative scoring with an ABC rating scale to assess lead follow-up value, improving lead conversion efficiency.

• Plan and execute multi-wave email/send playbooks, providing marketing automation support tailored to each RBU.

• Coordinate with cross-functional teams including Sales, Product, and IT, and communicate and collaborate with overseas marketing teams to ensure platform capabilities meet both global and local marketing needs.

• Work in parallel with other cloud-specific PMs (e.g., Sales Cloud, Service Cloud) within the Salesforce multi-cloud platform PM team; this position carries no people management responsibilities.

Requirements

• Bachelor’s degree or above, preferably in Information Management, Business Administration, Marketing Management, Business Communication, or a related field; a Master’s degree is a plus.

• 5+ years of relevant work experience.

• Salesforce certifications preferred (e.g., Marketing Cloud Administrator, Marketing Cloud Consultant), or hands-on experience operating and implementing marketing automation platforms (e.g., Marketing Cloud Account Engagement, HubSpot, Eloqua).

• Strong logical thinking and data sensitivity, with proficiency in MS Excel for advanced data analysis and the ability to use PowerPoint to build persuasive proposals.

• Strong project management skills with demonstrated cross-functional coordination and integration experience.

• Proficient in English (CEFR B2 / IELTS 6.5 / TOEFL iBT 85 / TOEIC 855 or above), with the ability to translate complex technical concepts into clear business language. Fluent in spoken and written English, with the ability to conduct business meetings and cross-border communication seamlessly.

Preferred Qualifications

• Experience with other Salesforce clouds (Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, etc.).

• Strong interest in and implementation experience with AI/GenAI technologies (e.g., Agentforce, generative AI marketing asset tools), with hands-on experience applying AI to marketing automation workflows (e.g., portal redesign, AI agent development).

• Experience in B2B enterprise digital transformation or marketing technology (MarTech) project execution.

• Experience in the manufacturing or technology B2B industry.

• Proficiency in a second foreign language.