CRM Campaigns Manager

The Company

Christie’s, the world’s largest Art Business, is an incredibly exciting & enriching place to start or continue your career. Whether you work within one of our Specialist Art Departments, or in one of our more Operational teams, we are all working together with one common goal in mind: to continue the success of this 260 year old company, steeped in history, bringing fresh ideas whilst not forgetting our shared values: Integrity, Excellence, Innovation, Responsibility & Relationships. Colleagues across all departments are truly passionate about what they do and it is inspiring to work with industry leaders across our business.

Why This Role Matters

We are in search of a skilled and innovative CRM Campaign Manager with expertise in building automated multi-channel client messaging journeys, to support client lifecycle and marketing objectives.

In this role, you will be responsible for planning, building and optimizing end-to-end campaigns in Braze, using the suite of messaging channels available within the platform.

The ideal candidate will be a hands-on expert in utilizing Braze to build and refine targeted campaigns, with a keen focus on automation, multi-channel, personalisation and client lifecycle. The candidate would have an innovative test and learn focused mindset and be able to brief and actively work with Product teams on technical & data requirements, QA and implementation to deliver new or enhanced capabilities.

How You'll Make an Impact

Multi-channel Campaign Build

• Take the lead in setting up campaigns across all Braze channels from initial concept to execution and automation.

• Implement best practices for campaign setup, including audience segmentation, messaging and channel selection

• Collaborate with colleagues in the Digital Team to support other users of Braze

Lifecycle

• Analyse and review the client lifecycle, identifying pain points, friction and opportunity for improvement

• Design and build dynamic lifecycle journeys to support clients at each stage of their journey with Christie’s

Strategy Development:

• Collaborate with cross-functional teams to define objectives and key performance indicators.

• Develop comprehensive strategies for new campaigns, considering target audiences and desired outcomes.

Content Development and Personalization:

• Implement segmentation strategies to tailor personalised content for specific audience groups.

• Proven experience with liquid use within Braze

• Employ A/B testing methodologies to optimize content performance.

Data Analysis and Optimization:

• Define key metrics for measuring campaign performance

• Utilize data analytics tools to monitor and analyse campaign performance.

• Continuously optimize campaigns based on key performance indicators.

• Communicate insights and findings to stakeholders, providing recommendations for improvement.

Platform Mastery:

• Work with Product & Engineering on requirements to support the ongoing development and improvement of capabilities in Braze.

• Act as the in-house Braze expert on campaign setup and execution.

• Train and support team members in maximizing the capabilities of Braze / Act as the main Braze front-end user and train and enable the CRM team

• Stay abreast of the latest Braze features and functionalities

What you’ll bring to the team

• 3 years+ experience of using Braze to develop and implement CRM strategies and campaign automation

• Examples of having built dynamic automated lifecycle journeys

• Experience building campaigns using a wide variety of Braze channels

• Proven experience in setting up personalised campaigns in Braze using liquid / connected content

• Capable of editing HTML

• Have previously worked with Product and Engineering teams to implement new campaign capabilities

• A Braze certification

• Familiarity with emerging trends in marketing automation and multi-channel campaign management.

• Strong analytical skills with the ability to interpret campaign performance data

What’s great about working for us

• 25 days annual leave + 1 day Birthday leave

• Christie’s Christmas office closure (guaranteed between 25th Dec – 1st Jan) – in addition to annual leave: almost two weeks to fully switch off and spend time with friends and family

• Additional 1 week’s annual leave within the year of a 5-year anniversary i.e. 5th, 10th, 15th and so on

• Volunteering day: Take an additional day of annual leave to volunteer for a charitable organisation that’s important to you

• Donation matching of up to £500 per annum to help you support the organisations you care about

• Flexible Fitness Fund - £400 per year expense allowance for health and wellness related activity (taxable)

• Access to world-renowned art: with regular exhibitions in our galleries to wander around and exclusive guided tours hosted by specialist colleagues

• Discretionary Bonus (dependent on the business and employee performance payable in March each year)

• Generous retirement plan: We will double match your pension contribution up to 5% of your basic salary (Max 10% contribution from Christie’s)

• Private Health Insurance – no employee contribution needed, subsidised for other family members

• Dental Insurance – (may be extended at personal cost)

• Generous Income Protection Insurance in the event of accident, sickness or injury after 12 months

• Competitive Life Insurance policy from first day

• Employee Assistance Programme – access to personal advice and support services including counselling

• Eyecare vouchers (once a year)

• Cycle to Work scheme

• Christie’s Extras – discounts on over 800 retailers, holiday packages, dinners and weekly shops

• Seniorcare by Lottie, a comprehensive eldercare solution

• Robust family first policy:

Ø 16 weeks full pay on Maternity Leave

Ø Eligible to return to work for 80% of your agreed normal weekly working pattern while being paid as though you were working 100%, post a minimum of 16 weeks of leave

Ø Dependent back-up care: 10 sessions/ days of childcare or eldercare per year

Ø Christies Family Network: Our community of parents who meet regularly over breakfasts, lunch, afternoon tea…

*Christie’s reserves the right to change company benefits at any time

Closing Date: Sunday 26th April

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