Associate Director, Martech Operations
About The Position | Major goals and objectives and location requirements
People Inc is seeking an Associate Director, Martech Ops, to lead the Martech Operations team responsible for powering the onsite and in-app marketing for newsletters, registrations, subscriptions, and paid memberships.
Reporting to the Senior Director, Audience Conversion, the Associate Director is responsible for leading the day-to-day operations of marketing technology platforms, with primary ownership of Piano and Digioh. This role serves as the technical and operational expert, translating business requirements from Marketing, Product, Brand, App and Editorial teams into scalable platform configurations that drive user acquisition, engagement, and subscription growth.
This role is responsible for implementing, configuring, and optimizing onsite and in-app user journeys, audience targeting, gating strategies, and experimentation. This role also establishes the operational standards, governance, and workflows that enable efficient execution and long-term scalability.
The ideal candidate combines marketing technology expertise and subscription and paid membership experience. This is a highly collaborative, technical role that requires strong attention to detail, ability to work cross functionally in a fast paced environment, comfort managing multiple projects at once, and an agile spirit.
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand.
This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification, lifecycle and onsite marketing programs and delivering best in class experiences to millions of subscribers.
About The Positions Contributions:
Accountabilities, Actions and Expected Measurable Results
Team Lead
Manage team workflow, processes and priorities
Lead the Marketing Operations team responsible for executing onsite and in-app marketing experiences and user journeys. Develop and manage:
Onsite marketing campaigns
Registration and subscription journeys
A/B tests
Gating/paywall strategy
Offer flows and decision logic
Audience segmentation and targeting rules
Work closely with stakeholders to manage timelines, roadmaps and expectations
Develop air traffic control system and documentation for marketing campaigns
Platform Expertise
Serve as a platform expert and operator that powers our newsletter, app, paid subscription and membership growth, supporting marketers, brands, and business lines
Manage platform configuration, campaign build, feature enablement, and ongoing optimization.
Partner with internal stakeholders to translate marketing, brand and product needs into platform capabilities.
Manage execution of new units, triggers, and user flows in partnership with Marketing, Product and Martech platform
Responsible for day to day platform support and technical aspects of campaign set up and QA.
Partner with data and marketing teams to develop data schema within the platform to build user profiles and audience cohorts.
Manage platform releases, feature enhancements, integrations, and vendor relationships for marketing technology solutions.
Collaborate with Engineering, Product, Analytics, and Data teams to troubleshoot issues, improve platform capabilities, and implement new functionality.
Support Subscription and Conversion Optimization
Partner with Marketing and Product on key growth initiatives focused on subscription acquisition and conversion optimization
Enable teams to test messaging, offers, and user journeys within platform
Implement and manage A/B testing frameworks to improve conversion rates and user engagement.
Campaign Operations
Maintain comprehensive documentation for all campaigns.
Provide platform guidance and training to internal users.
Act as a bridge between technical teams and marketing stakeholders.
Coordinate with vendor on new features, implementation and platform capabilities
Design and improve workflows that increase efficiency, reduce errors, and enable scalable campaign execution across multiple teams.
Lead QA process. Establish quality assurance processes to ensure campaigns, targeting logic, and user experiences are functioning as intended before launch.
Governance and Best Practices
Establish standards for platform usage, testing, and campaign management
Document processes and maintain operational best practices for platform administration.
Build scalable processes that allow teams to leverage the platform effectively.
Drive continuous improvement in platform performance and operational efficiency.
Share marketing experiences across brands and product lines
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
Experience:
8+ years of experience in marketing, marketing technology, marketing operations, subscription or growth platforms.
Hands-on experience managing technical components of platforms such as Piano, Wunderkind, Digioh, or similar.
Strong understanding of subscription funnels, conversion optimization, and lifecycle marketing.
Experience with A/B testing frameworks and marketing experimentation.
Knowledge of onsite targeting/segmentation and campaign optimization
Familiarity with marketing analytics and campaign measurement.
Understanding of how data needs to be structured within the Martech tool for executional use
Experience working cross-functionally with marketing, product, and engineering teams.
Proven ability to develop best practices and document processes to enable marketing teams to drive scalable growth.
High level of organization and attention to detail, with experience managing multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a highly matrixed, cross-functional environment.
% Travel Required (Approximate): 5%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Salary: New York: $100,000.00 - $120,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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People Inc. (formerly Dotdash Meredith) is America's largest digital and print publisher, a subsidiary of IAC. It operates 40+ iconic media brands including PEOPLE, Better Homes & Gardens, Food & Wine, Investopedia, and Allrecipes, serving consumers and advertisers.
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