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The Sales Operations Manager plays a critical role in enabling commercial excellence across Modern Trade retail environment in both Malaysia and Singapore. This role is responsible for leading and driving execution planning across all in-store Picture of Success metrics, performance management, systems optimization, and operational efficiency to support sustainable business growth.
You will act as an important member in Sales Ops Function assisting Modern Trade Sales Leadership, ensuring execution discipline, data-driven decision-making, and alignment across vendor and key commercial functions including Sales, Category Planning, Finance, Marketing.
1. Sales Operations & Execution Excellence
Optimize sales processes, tools, and systems to improve field productivity and efficiency
Ensure consistent execution of sales fundamentals across retailers and channels (Modern Trade)
Drive continuous improvement initiatives to simplify workflows and eliminate inefficiencies
Partner with field sales teams to ensure operational alignment and execution readiness
2. Sales Planning & Performance Management
Lead the sales execution planning cycle, including, but not limited to, developing business scorecard and sales reports (weekly & monthly), custodian of sales execution related SOPs and data
Translate business strategy into actionable sales targets, KPIs, and operational plans
Monitor and analyse sales performance vs. targets, identifying risks and opportunities
Drive cadence of business reviews (e.g., Quarterly Business Reviews, Monthly Sales Operations Reviews) with leadership & vendor
Develop dashboards and reporting frameworks to enhance visibility and decision-making
3. Budget & Trade Spend Management
Optimize total merchandising investment
Collaborate with Finance and Sales teams to manage trade spend effectively
Support development of commercial policies and governance frameworks
4. Data Analytics & Insights
Leverage data analytics to generate actionable insights on sales performance, distribution, and market trends
Utilize tools (e.g., Power BI, Excel, CRM systems) to build predictive and diagnostic analytics
Provide recommendations to improve sales effectiveness and business outcomes
5. Systems & Digital Transformation
Lead adoption and optimization of sales systems (e.g., TRAX, SFA, CRM tools)
Identify opportunities for automation and digitalization within sales operations
Act as the key liaison with IT and regional teams on system enhancements and implementations
6. Stakeholder Management & Cross-functional Collaboration
Partner closely with Sales Leadership & Cross-functional teams
Influence decision-making through data-backed insights and strong business acumen
Align local execution with regional/global sales strategies
7. Team Leadership & Capability Building
Lead, coach, and develop a high-performing sales operations team
Build organizational capabilities in analytics, planning, and operational excellence
Foster a culture of accountability, collaboration, and continuous improvement
Skills & Competencies
Strong analytical and problem-solving skills with attention to detail
Advanced proficiency in Excel and data visualization tools (e.g., Power BI)
Strategic thinking with strong execution capabilities
Excellent stakeholder management and influencing skills
Strong communication and presentation skills
Ability to thrive in a fast-paced, dynamic environment
Qualifications & Experience
Bachelor’s degree in business, Economics, Marketing, or related field (MBA is an advantage)
6–8+ years of experience in Sales Operations, Commercial Excellence, or Sales within FMCG or related industries
Proven experience in sales operations, performance management, and analytics
Strong understanding of Malaysia and Singapore market dynamics across channels
Experience managing trade spend and commercial budgets
No Relocation support available
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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