We’re looking for a Technical Marketing Automation Specialist to own and develop our Klaviyo setup end-to-end. You’ll act as the go-to expert on the platform, staying on top of new features and translating them into impact.
You’ll be responsible for building and optimizing flows, setting up campaigns, and driving structured testing across the lifecycle. In addition, you’ll act as a key sparring partner across teams - especially collaborating closely with content teams to ensure strong execution and performance.
Ownership of execution
Own end-to-end execution of campaigns, flows, and testing within Klaviyo
Set up and maintain flows and segments
Continuously optimize and iterate on existing flows
Technical setup
Review current data and metrics synced into Klaviyo and collaborate with data teams to enrich with new data points
Monitor key KPIs such as conversion rates, spam rates, bounce rates, click rates, and other relevant metrics
Evaluate new features and third-party tools that can enhance lifecycle communication in Klaviyo
Commercial ownership of marketing automation
Define and own the most important KPIs
Develop reporting frameworks using Klaviyo data to showcase commercial impact
Translate marketing automation metrics into clear business insights and actions
Collaboration with internal stakeholders
Partner closely with sales, content, and product teams to align messaging and execution
Provide clear, actionable feedback to content teams to ensure output performs within a marketing automation framework
Must-haves
Mid to senior profile with experience in marketing automation, CRM, or lifecycle marketing
Strong hands-on experience with Klaviyo (or similar), especially segmentation, data, and flows
Strong performance marketing mindset with a solid understanding of how content plays a key role in building brand.
Confident working with data, filters, and customer insights
Strong understanding of data in a marketing automation environment
Structured in your way of working, with clear routines and attention to detail
Solid business understanding and ability to connect activities to revenue impact
Comfortable collaborating with stakeholders and working within a team setup
Strong pluses
Experience in fintech, payments, lending, or similar industries
Experience working with SMB customers
Experience with upsell and cross-sell lifecycle flows
Strong experimentation mindset with hands-on A/B testing experience
Business Unit: FLATPAY ApS | Occupation: brand_and_product_marketing | Category: marketing_and_product
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Flatpay is a payment processing solution offering flat-rate pricing to simplify payment transactions and reduce costs for businesses. The company targets merchants and organizations seeking transparent, simplified payment processing with competitive pricing.
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