Marketing Operations Manager

Role Overview

HousingWire is seeking a Marketing Operations Manager to drive the next phase of growth for its SaaS platform. This person will be the operational engine behind HousingWire marketing — turning strategy into execution across lifecycle campaigns, email and database marketing, marketing automation, project management, and cross-functional coordination.

As the owner of our HubSpot instance and the subscriber database behind it, you'll be responsible for keeping a large, growing contact base segmented, healthy, and primed for high-performing campaigns. This role is ideal for a hands-on marketer who thrives in fast-moving environments, communicates with clarity, and brings a bias for action. You'll work closely with product, content, and sales to orchestrate campaigns that drive user acquisition, engagement, and retention for a growing subscription product.

Responsibilities

• Own and administer the HubSpot instance end-to-end — managing the marketing database, segmentation, lifecycle stages, lead scoring, automation workflows, and reporting at scale.

• Maintain the health of a large, growing subscriber database — including data quality, deduplication, list hygiene, suppression management, and email deliverability.

• Own the execution of lifecycle and email marketing — including onboarding sequences, upsell campaigns, churn-prevention flows, and re-engagement programs.

• Maintain marketing automation workflows and CRM processes in HubSpot to optimize lead nurturing, segmentation, and campaign performance across the full subscriber base.

• Project manage marketing initiatives end-to-end: coordinate timelines, align stakeholders, track deliverables, and keep campaigns moving with precision and accountability.

• Write and edit compelling marketing copy across emails, landing pages, campaign briefs, and other touch points — with a clear, audience-first voice.

• Execute multi-channel campaigns across email, social, and content distribution to increase product adoption and subscriber retention.

• Collaborate with product, content, and sales teams on messaging, positioning, and go-to-market execution for new features and initiatives.

• Support the production and promotion of webinars, podcasts, and product demos that showcase HousingWire data and market insights.

• Build and maintain marketing materials using design tools such as Canva — we're nimble and execution-oriented, and all team members are expected to contribute hands-on.

• Track and report on key marketing metrics — including conversion rates, email performance, database growth, and funnel health — to continuously improve campaign effectiveness.

• Embrace AI-powered tools and systems to improve efficiency, personalization, and creative output across marketing operations.

Qualifications

• 5+ years of marketing experience, with demonstrated strength in project management, email marketing, and campaign execution.

• Hands-on HubSpot experience is required — including building and managing automation, segmentation, lifecycle/lead management, and reporting within the platform.

• Proven experience managing and marketing to large databases is required — including segmentation, data hygiene, deliverability, and data-driven targeting at scale, ideally for a B2B SaaS or subscription business.

• Exceptional copywriting skills — you can craft clear, engaging, and persuasive content for diverse audiences and channels.

• Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality in a fast-paced environment.

• Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis.

• Comfortable working with data — able to interpret metrics, draw insights, and translate them into actionable next steps.

• Strong collaborator with excellent communication and organizational skills across cross-functional teams.

• Eager to learn about the real estate and housing industry — deep prior experience is not required, but genuine curiosity is.

Nice to Have

• Hands-on experience with additional marketing automation platforms beyond HubSpot

• Familiarity with design tools such as Canva or Adobe Express for creating marketing assets.

• Experience with tools such as Later (social scheduling), Riverside (podcast/video), or Screen Studio (screen recording).

• Exposure to B2B SaaS marketing, subscription products, or product-led growth models.

• Familiarity with the real estate or housing industry.

• Experience supporting webinar, podcast, or video content production and promotion.

What We Offer

• Competitive salary and benefits package.

• Fully remote or hybrid role with flexibility, plus occasional travel to our Dallas, TX office and HousingWire events.

• The opportunity to own and shape marketing operations for a growing subscription product with real investment behind it.

• A collaborative, data-driven culture with a bias for execution and clear paths for career advancement.

• Access to cutting-edge marketing tools, AI systems, and a team that values experimentation and continuous improvement.