Location: London
Weekly office requirement: Hybrid, 2 days/week
Employment type: Permanent
Run the engine behind our go-to-market, and build it as you go. You’ll own our marketing tech stack and the automations that connect it. Data flows cleanly between systems, leads move fast and land in the right place, and every campaign is measurable. You keep the machine running today, and you’re trusted to push it forward tomorrow: building the agents and AI-powered workflows, many of them running on Claude, that give our GTM teams an edge.
This role carries real leverage. It’s central to our FY27 goal of accelerating GTM execution through smarter operations. You’ll keep our systems trustworthy, automate the manual work, and speed leads through the funnel, which frees the wider team to chase the bigger strategic bets. You’ll report to the Marketing Operations Director and work across Marketing, Revenue, Product and RevOps, right at the heart of how GWI turns human insight into pipeline.
Build AI-powered GTM automation and agents. Turn manual work into systems that scale. You’ll automate enrichment, routing, the value-proposition engine and creative enablement using Clay, Zapier, Claude and our wider AI stack. This is where you push the edges: prototyping agentic workflows and showing the wider GTM teams what’s now possible.
Speed up lead velocity and routing. Sharpen our scoring models and tune routing in LeanData. Build AI-powered routing checks so there are fewer errors, faster progression, and sales time spent only on the leads worth chasing.
Make attribution self-serve. Run Dreamdata to deliver account-level funnel and multi-touch, allbound attribution the whole business can use. You’ll also own the pipeline reporting that leadership and the board rely on.
Operationalize account signals and market intent. Capture and wire up buyer and account signals from across the stack, from website behavior and product usage to third-party intent, so they flow into scoring, routing and rep alerts. Turn raw intent into something the team can act on the moment an account heats up.
Own the HubSpot and Salesforce integration. Keep our two systems of record in sync: lifecycle stages, lead status, sync errors, field audits, and clean dedupe and deletion. Everything downstream depends on getting this right.
Automate campaigns and events. Set up campaigns and the automations behind them in HubSpot and Salesforce. Run tools like Qualified and Goldcast, and own the reporting setup for the moments that matter.
Power new product launches. Provide the operational backbone for coordinated launches: enablement, campaign activation, and the measurement that ties releases to pipeline and adoption.
Run and govern the stack. Handle day-to-day admin across HubSpot, Salesforce, Clay, Zapier, LeanData, Qualified, Goldcast and Dreamdata. Manage access and seats, support renewals, and keep everything compliant and documented.
Be the team’s go-to for ops. Own the marketing operations triage queue, the one reliable place for system, campaign and data requests from across Marketing, Revenue and RevOps.
Document how it all works. Keep SOPs and process docs in Notion so systems and automations stay transparent, repeatable and resilient.
What do I need to bring with me?
This is a GTM engineering role at heart, so you’re a hybrid: part commercial thinker, part builder. You’ve probably come from marketing ops, sales ops or RevOps. You treat GTM like a design problem, mapping the journey and building systems that scale rather than just wiring tools together. You think about ROI, and you always ask whether a workflow actually helps someone close a deal.
You know your way around a modern martech stack, and you go deep on HubSpot in particular. You’re fluent in building workflows, managing lifecycle stages and properties, configuring lead scoring, and keeping data clean at scale. Beyond the CRM, you’ve worked across the tool types this role touches: marketing automation platforms (HubSpot, Marketo, Pardot), lead routing (LeanData), enrichment and data tooling (Clay, Clearbit, ZoomInfo), attribution (Dreamdata, Bizible), conversational and booking tools (Qualified, Drift), and workflow automation (Zapier, n8n). You won’t have used every one, but you recognize the categories and you pick new platforms up fast.
Most of all, you’re curious and resourceful. You learn new tools by getting your hands dirty. A fast-moving landscape excites you rather than fazing you, and you turn messy, open-ended problems into something structured and testable. You already build with AI, not just chat with it: chaining prompts, wiring up agents, and automating tasks that used to eat someone’s afternoon. Hands-on experience with an LLM like Claude, ChatGPT or Gemini is a real plus.
Built agentic workflows or AI automations that drove a real GTM outcome
Deep HubSpot experience, ideally with admin-level configuration or certification
Hands-on with Clay and workflow tools like Zapier or n8n
Experience with attribution tooling like Dreamdata
Time around a sales motion, enough to understand pipeline velocity and where automation helps versus hurts
At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:
Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
Career growth – Accredited learning, leadership development, and global career mobility.
Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
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GWI (formerly GlobalWebIndex) is a London-based consumer research platform providing on-demand audience insights from survey data across 50+ markets. It serves brands, agencies, and marketers with AI-assisted tools for audience profiling, brand tracking, and media planning.
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