Marketing Operations Specialist

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media

Full-Time | Remote | U.S. Business Hours (PST Preferred)

About the Role

At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.

This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.

If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

• Build, manage, and optimize workflows inside GoHighLevel (GHL)

• Create and maintain:

• CRM automations

• Nurture sequences

• Email campaigns

• Follow-up workflows

• Lead pipelines

• Maintain clean and accurate contact and pipeline records

• Ensure leads and customers receive timely communication

• Monitor workflows for errors, missed follow-ups, or automation gaps

• Support funnels and outreach campaigns from setup through execution

Email Marketing & Lead Nurturing

• Build and execute email campaigns within GoHighLevel

• Manage automated lead nurture and follow-up sequences

• Organize audience and contact data

• Monitor campaign execution and engagement

• Ensure leads move through the appropriate CRM stages

• Improve follow-up consistency across marketing and sales workflows

Social Media & Content Execution

• Create, schedule, and publish content across:

• LinkedIn

• Facebook

• Instagram

• Online communities

• Manage comments, DMs, and community engagement

• Maintain consistent brand messaging across channels

• Track engagement and maintain performance reports

• Support promotional and advertising campaign execution

Content Creation & Digital Assets

• Create and edit:

• Short-form videos

• Social media clips

• Graphics

• Marketing assets

• Use tools such as:

• Canva

• Veed

• Opus Clips

• Format and organize:

• Guides

• Scripts

• Workbooks

• Program materials

• Maintain consistent branding and organization across digital assets

Operational & Executive Support

• Coordinate calendars, scheduling, and day-to-day operational workflows

• Maintain task trackers, project workflows, and documentation

• Support leadership with execution and follow-through

• Keep files, records, and communication systems organized

• Identify workflow gaps and recommend practical improvements

Program & Membership Operations

• Maintain digital program and membership materials

• Support participant onboarding and communication

• Track member progress and follow-ups

• Troubleshoot minor platform and workflow issues

• Ensure participant and membership processes run smoothly

Lead Generation & Research

• Research Ideal Client Profiles (ICPs)

• Build prospect lists and outreach databases

• Support lead generation and outreach campaigns

• Assist with basic website updates and account setup

• Conduct operational and marketing research

• Compile structured reports and insights for leadership

Required Experience & Skills

• Experience in one or more of the following:

• Marketing Operations

• Marketing Coordination

• Executive Assistance

• Operations Support

• Virtual Assistance

• Hands-on GoHighLevel (GHL) experience

• Experience with:

• CRM management

• Marketing automation

• Email campaigns

• Lead nurturing and follow-ups

• Strong proficiency with:

• Google Workspace

• Google Sheets

• Google Calendar

• Google Drive

• Experience with social platforms including LinkedIn, Facebook, and Instagram

• Familiarity with content tools such as Canva, Veed, or Opus Clips

• Strong written English communication

• Excellent organization and multitasking skills

• Ability to work independently with minimal supervision

• Availability during U.S. PST business hours

Nice to Have

• Experience supporting founders, coaches, or entrepreneurial businesses

• Community or membership management experience

• Experience building funnels and lead nurturing systems

• Familiarity with:

• Slack

• ClickUp

• Notion

• Airtable

• HubSpot

• Experience improving CRM or marketing automation workflows

What Makes You a Strong Fit

• You’re highly execution-oriented and dependable

• You have real hands-on experience working inside GoHighLevel

• You naturally keep CRMs, workflows, and documentation organized

• You proactively identify missed follow-ups and process gaps

• You’re comfortable balancing marketing, operations, content, and communication

• You communicate clearly and professionally

• You thrive in fast-moving environments where priorities can change quickly

What a Typical Day Looks Like

You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.

Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.

In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.

Key Metrics for Success

• Clean and accurate GoHighLevel CRM data

• Reliable execution of workflows and automations

• Zero missed lead or customer follow-ups

• Consistent and timely email and social media execution

• Strong engagement and responsive communication

• Organized program and digital assets

• Accurate pipeline tracking

• Reliable completion of operational priorities

Why This Role Stands Out

• Hands-on ownership of GoHighLevel and marketing automation

• Exposure to CRM, email marketing, social media, and operations

• Direct collaboration with leadership

• Opportunity to build and improve automated marketing workflows

• Fast-paced, fully remote environment

• Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership

Interview Process

1. Initial Application Review

• Spark Hire Intro Video
• Marketing & Operations Interview
• Practical Task – GoHighLevel Workflow or Content Exercise
• Final Interview
• Offer & Onboarding

Apply Now

If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

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