Director, Marketing and Sales Enablement
Magnolia Medical is an early stage, rapid growth commercial-stage medical device company with an opportunity for a Director of Marketing and Sales Enablement to join this team making a difference every day. Magnolia Medical Technologies is developing solutions to challenges that have long plagued our healthcare system.
Our Steripath® Initial Specimen Diversion Device® for blood collection and contamination prevention has created a new standard of care for prevention of false-positive blood cultures, the gold standard diagnostic test for sepsis. Steripath delivers significant clinical and cost savings benefits which have been extensively proven with large bodies of clinical data and peer-reviewed published studies. Based on this exceptional performance profile, we have an exclusive FDA-cleared indication for reducing blood culture contamination and uniquely provide a money-back Clinical Performance Guarantee for Steripath to our hospital customers.
POSITION DESCRIPTION
The Director of Marketing and Sales Enablement is responsible for driving the company’s value proposition in alignment with our mission and vision. This leader will oversee marketing strategy, demand generation, and sales enablement initiatives to accelerate customer acquisition, product and solution preference, and increase revenue growth.
This role combines marketing leadership with sales training and enablement, ensuring that campaigns are effectively translated into impactful sales tools, training programs, and field execution strategies. The Director will work cross-functionally to align marketing initiatives with sales objectives, optimize team performance, and support sustainable growth.
With strong institutional investor backing, we offer highly committed and qualified candidates the opportunity to be a part of building a company dedicated to dramatically improving the accuracy of sepsis diagnostics to positively impact patient outcomes and hospital economics.
KEY RESPONSIBILITIES
Strategic Leadership and Commercial Enablement.
Shape and communicate the company’s vision, mission, and differentiated value proposition.
Align the organization around positioning, messaging, and go-to-market tactics.
Analyze competitive landscape and customer insights to inform strategic decisions and sales training needs.
Develop and execute marketing campaigns that drive lead generation and pipeline growth.
Oversee creative development including email campaigns, website content, sales collateral, advertising, promotional assets, and trade show presence (virtual and in-person).
Demand Generation & Growth Marketing
Create and implement world-class marketing programs that generate inbound traffic, sales-ready leads, and measurable revenue impact.
Develop targeted campaigns for clinical, scientific, and technical audiences, including hospital-based stakeholders.
Track campaign performance metrics and optimize initiatives to maximize ROI.
Manage marketing budgets and ensure effective allocation of resources.
Sales Enablement & Training
Design, implement, and oversee comprehensive sales and marketing training programs to enhance team performance and product knowledge.
Execute training programs by collaborating with sales leadership to determine methodology, preparing training materials, developing course content, and communicating effectively with key stakeholders, management, and trainees.
Owns scheduling, planning and facilitation
Delivers content where appropriate
Gathers feedback to assess the effectiveness of sales training programs
Develop and maintain training curriculum, onboarding materials, and sales playbooks aligned with marketing campaigns and product launches.
Translate marketing strategies into actionable sales tools and training resources that reinforce the company’s value proposition.
Partner with sales leadership to align training initiatives with revenue goals and market opportunities.
Travel alongside field employees to identify areas of improvement and additional training needs on the effective communication of our solution.
On Going Sales Team Developmental Needs
Plan a cadence of quarterly virtual sales training events on a variety of topics designed to increase reps’ knowledge and ability to deliver clinical value to their customers.
Develop ongoing training and education plan to ensure Sales team always have the latest product and competitive knowledge.
Cross-Functional Collaboration & Execution
Work collaboratively across departments to ensure cohesive execution of marketing and demand generation plans.
Manage external creative agencies to ensure on-time and on-budget project delivery.
Oversee timely development and deployment of creative assets.
Utilize CRM and LMS systems to track campaign effectiveness, training compliance, and performance metrics.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field required.
7–10+ years of progressive experience in sales, marketing, or sales training leadership roles.
Proven track record of developing and executing marketing and sales programs that drive customer acquisition and brand growth.
Experience designing and delivering high-impact sales training programs.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Demonstrated experience targeting clinical, scientific, or technical audiences (hospital-based experience preferred).
Experience managing budgets and external agencies.
Technical Skills
CRM systems (e.g., Salesforce, HubSpot).
Learning Management Systems (LMS).
Strong analytical and reporting capabilities (Excel, PowerPoint, KPI dashboards).
Core Competencies
Strategic thinker with strong business acumen.
Exceptional communication and presentation skills.
Highly organized with strong attention to detail.
Collaborative leader with the ability to influence cross-functional stakeholders.
Self-starter who thrives in a fast-paced, growth-oriented environment.
Strong relationship-building skills with a positive, team-focused mindset.
About Magnolia Medical Technologies, Inc.
Magnolia Medical Technologies develops, manufactures and markets innovative blood and bodily fluid collection devices to facilitate significant improvements in the accuracy, consistency and predictability of critical laboratory tests.
Dr. Richard Patton, the company’s co-founder and Medical Director, invented and patented the Initial Specimen Diversion Technique (ISDT™) and Initial Specimen Diversion Device (ISDD®) for blood culture collection and contamination prevention, and authored the seminal peer-reviewed publication on this technique published in the Journal of Clinical Microbiology in 2010.
The company’s flagship product, Steripath® Initial Specimen Diversion Device® for blood culture collection and contamination prevention, has been clinically proven in 17 clinical studies including 5 peer-reviewed publications to virtually eliminate the preventable error of blood culture contamination and false positive results for the diagnosis of Sepsis – delivering a reduction in false positives of up to 92% with 12-month sustained contamination rates as low as 0.2% and an average annualized cost savings of $945,000.
Magnolia is establishing the new standard for blood culture integrity and sepsis testing accuracy with a mission to change national blood culture collection guidelines and contamination benchmarks.
The company has amassed an intellectual property portfolio including more than 70 issued method, apparatus and design patents with more than 50 additional patent applications pending. The total potential market for Magnolia’s technology exceeds $2.0 billion annually.
Magnolia Medical is committed to the continued development and successful marketing of innovative products that will transform the way healthcare is practiced around the world. The company supports this effort by offering competitive compensation, incentive packages, benefits and career growth opportunities to the most qualified candidates in the marketplace. Magnolia Medical Technologies, Inc. is an equal opportunity employer.
For more information, visit magnolia-medical.com
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Magnolia Medical Technologies is a medical device company that develops and manufactures the Steripath Initial Specimen Diversion Device, designed to reduce blood culture contamination and improve diagnostic accuracy. It serves hospitals and healthcare providers in the clinical diagnostics market.
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