Senior Marketing Operations Lead, Lifecycle & Automation

THIS IS A REMOTE POSITION

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.

The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.

This role will work closely with marketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure.

Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.

Responsibilities

Marketing Automation & Lifecycle Programs

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement Build and optimize automated marketing campaigns across multiple channels Develop lifecycle workflows that improve lead conversion, customer engagement, and retention Implement segmentation and personalization strategies to improve campaign performance

Marketing Operations & CRM Integration

Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools Ensure proper Salesforce CRM integration and data flow Maintain and optimize lead management, lead routing, and lifecycle models Implement automation processes that improve marketing efficiency and scalability

Data, Reporting & Performance Insights

Build and maintain marketing dashboards and reporting frameworks Monitor campaign performance and key engagement metrics Partner with marketing and leadership teams to provide data-driven recommendations Ensure strong data quality and governance across marketing systems

Collaboration & Client Support

Work closely with cross-functional teams including marketing, sales, product, and analytics Translate business requirements into scalable marketing automation solutions Support enterprise client marketing initiatives and operational programs Provide strategic input to improve marketing processes and campaign performance

Required Qualifications

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing Strong expertise with marketing automation platforms (HubSpot, or similar) Experience working with Salesforce CRM and marketing system integrations Experience building lead management and lifecycle marketing frameworks Strong analytical skills and experience with marketing performance reporting Ability to manage complex marketing programs in a fast-paced environment Excellent communication and collaboration skills

Preferred Qualifications

Experience supporting enterprise marketing teams or agency clients Experience working in SaaS, technology, or subscription-based businesses Familiarity with AI-driven marketing tools and personalization platforms Experience designing scalable marketing automation frameworks

Compensation Range

$100,000 – $120,000 annually depends on location and experience

This posted range represents Marrina Decisions’ good-faith estimate for this remote role at the time of posting.

Final compensation will depend on:

candidate experience geographic location qualifications alignment with internal compensation equity

Benefits

Marrina Decisions offers:

Health Benefits Paid Vacation Paid Holidays Paid Sick Time

Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Marrina Decisions is an Equal Opportunity Employer.