At Fonroche Lighting America, we’re leading the shift toward off-grid, solar-powered lighting systems that help cities and developers build resilient, sustainable infrastructure. Our retrofit projects replace outdated grid-connected lighting with smart, solar-powered solutions—one streetlight at a time.
We operate with a strong set of core values:
Humility – We listen, learn, and grow together.
Dynamism – We thrive in a fast-paced, evolving industry.
Risk-Taking – We innovate boldly to drive meaningful change.
Commitment – We stand by our mission, customers, and team.
Community & Team Spirit – We achieve more when we work together.
As a Sales Operations Coordinator, you will serve as the operational and communication hub for assigned sales territories within Fonroche Lighting America’s sales organization. You’ll coordinate directly with Sales Representatives, internal teams, and external partners to ensure opportunities move efficiently, accurately, and professionally through the sales process.
This includes managing Salesforce data, scheduling meetings, supporting bids, sending outreach and follow-ups, maintaining organized documentation, and ensuring the sales process stays structured and on track. This role is ideal for someone who is organized, proactive, service-oriented, and comfortable interacting with both internal stakeholders and external customers.
Territory & Customer Coordination
Communicate directly with customers, municipalities, and partners to gather information and confirm project details
Send outreach emails and follow-ups, including cold outreach to prospective leads, to help set meetings for sales representatives
Assist with lead generation activities to identify new opportunities within assigned territories
Schedule demos, site visits, Teams calls, and customer meetings for assigned reps
Manage calendars, coordinate logistics, and maintain confirmations, reminders, and meeting notes
Assist with coordination of lunch-and-learns, local events, and municipal meetings
Salesforce & Project Management
Enter and maintain accurate accounts, contacts, opportunities, and project data in Salesforce
Review new opportunities to ensure required details (maps, geographic data, project notes) are complete
Maintain CRM data integrity by correcting errors, resolving duplicates, and filling missing fields
Create and maintain reports and dashboards used for forecasting and sales meetings
Cross-Functional Support
Support bids, proposals, submissions, and compliance documentation by coordinating with relevant internal teams
Provide accurate geographic inputs, maps, photos, and project details for studies or customer projects
Communicate with Production and Supply Chain regarding timelines, inventory, and delivery updates
Serve as the central connector between Sales, Operations, and other internal teams
Mentor, train, and support Inside Sales and Sales Support team members
Administrative & Operational Responsibilities
Maintain organized documentation, templates, customer files, and shared resources
Prepare background research, project summaries, and meeting recaps
Support onboarding of new sales representatives with schedules, systems, and territory resources
Assist with formatting proposals, uploading documents, and managing day-to-day administrative tasks
5 years’ experience in sales support, customer support, project coordination, or administrative roles
Strong communication skills and comfort interacting with customers professionally by phone and email
Experience or interest in cold outreach and lead generation
Excellent organizational skills – you enjoy managing details and keeping multiple tasks on track
Familiarity with Salesforce or other CRM systems (or willingness to learn quickly)
Ability to support multiple reps in a busy, fast-moving environment
Proficiency in Microsoft Teams, Outlook, Excel, and shared file systems
A proactive, problem-solving mindset – you anticipate needs and address issues before they cause delays
Salary Range: $65,000–$75,000 (based on experience)
Comprehensive Benefits Package: Medical, Dental, Vision
Generous PTO Policy – because work-life balance matters
Career Growth Opportunity: Build your field operations experience and grow into a management role
Mission-Driven Culture: Be part of a team transforming how cities light their communities
This role is a fantastic opportunity for a team-oriented professional looking to grow in sales operations and project coordination. You’ll play a key role in supporting sales representatives, generating leads, and keeping opportunities on track, all while collaborating closely with cross-functional teams. You’ll gain valuable experience in CRM management, territory oversight, and process optimization, contributing directly to sales growth and a strong customer experience in a fast-paced, supportive, and growth-focused environment.
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Fonroche Lighting America is the U.S. arm of Fonroche Lighting, a manufacturer of off-grid solar street lighting systems. The company designs and assembles autonomous solar streetlights, bollards, and architectural lighting for municipalities, developers, and federal/military facilities across North America.
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