Go-to-Market Lead

Mission

Own and drive the end-to-end GTM strategy and execution for Miro Workshops. You will sell directly, coordinate cross-functional delivery, and turn momentum into revenue. ARR is the north star.

What You'll Do

Sell & prove the motion: Run discovery, demos, pilots, and closes with lighthouse accounts; co-sell with AEs/NPIs; create early reference wins.

Own GTM plan & execution: Build the launch and growth plan (targets, plays, assets, enablement), run weekly cadences, and unblock cross-functional delivery.

Partner with Product: Feed crisp market signals, prioritize GTM-critical gaps, and align roadmap sequencing with revenue impact.

Collaborate with Product Marketing: Refine positioning, messaging, and market education (ownership sits with PMM); ensure consistent pitch and proof points.

Sales enablement: Ship the demo storyline, objection handling, competitive angles, proof kits, and customer stories; train NPIs/AEs/CSMs.

Pipeline engine: Stand up repeatable campaigns and partner motions; instrument lead → win funnel; run win/loss and VOC loops.

Metrics & ops: Build dashboards, forecast ARR, and drive weekly "plan vs. actual" with clear corrective actions.

What Success Looks Like (12 Months)

• Material ARR from Workshops with a clear, repeatable sales play

• Shorter sales cycles, higher win rates, and strong attach/expansion in target accounts

• A durable GTM operating rhythm (assets, enablement, references, reporting) used by field teams

• Clear product feedback loops that translate into shipped improvements tied to revenue

You'll Thrive Here If You Have

• 5–8+ years in B2B SaaS GTM, sales, or business development (must have active selling experience)

• Entrepreneurial DNA: 0→1 builder, comfortable in ambiguity, hands-on and fast

• Strong product understanding and the ability to translate customer problems into crisp GTM asks

• Proven cross-functional leadership (PMM, Product, Sales, Growth, RevOps) without direct authority

• Bonus: Ex-founder, workshops/facilitation familiarity, or selling to professional services buyers

The Reality

You'll be working in an entrepreneurial pod within a larger company focused on AI and enterprise products. High autonomy and executive support, but you'll need to advocate for attention and resources. Perfect for someone who thrives on building without a paved road.

Practicalities

• IC role (no direct reports) but leads a cross-functional tiger team to deliver outcomes

• Global hiring; EU time zone preferred

• Some travel for customer meetings, enablement, and launches

What's in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro:

• Youtube: https://www.youtube.com/@lifeatmiro

• Blog: https://miro.com/careers/life-at-miro/all/

• Instagram: https://www.instagram.com/mirohq/

---

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.