Marketing Operations Specialist

Performance Analytics & Creative Insight

• Monitor and analyze comprehensive performance metrics across the entire revenue cycle, including campaign performance, lead conversion rates, sales velocity, win rates, and revenue attribution

• Recommend campaign optimizations and set creative direction based on performance analytics

• Conduct a deep-dive analysis on the complete customer journey from first touch to closed-won to identify optimization opportunities

• Generate actionable insights and strategic recommendations that directly inform both marketing and sales strategy

• Create executive-level dashboards that clearly communicate the complete revenue operations contribution

Data Quality & Governance

• Conduct regular audits of pipeline data, contact records, and opportunity progression to maintain system performance

• Create protocols for data collection, storage, and usage that comply with privacy regulations and support both marketing and sales activities

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or related field

• 3-5 years of hands-on experience with HubSpot (Marketing Hub, Sales Hub, and Operations Hub)

• Experience with HubSpot, Microsoft Dynamics, or similar CRM systems

• Advanced proficiency in marketing automation platforms and workflow design

• Strong analytical skills with experience in Google Analytics, data visualization tools, and Excel/Google Sheets

• Demonstrated experience in B2B marketing and sales operations

Core Competencies

• Systems Thinking: Ability to see the big picture while managing intricate technical details

• Process Orientation: Natural inclination toward creating order, documentation, and repeatable systems

• Quality Focus: Meticulous attention to detail with commitment to accuracy and precision

• Communication Skills: Ability to translate technical concepts into business language for various stakeholders

• Strategic Mindset: Understand how to utilize data to inform strategy and set creative direction

• Knowledge of GDPR, CASL, and other privacy regulations

• Experience with SQL, HTML/CSS, or other technical skills

Why Join TEC?

• Be part of a culture built on respect and collaboration, where the well-being of every employee is prioritized.

• Benefit from our flex day policy, giving you the freedom to take time off when it matters most.

• Enjoy a robust benefits package, including an annual health allowance to support your wellness journey.

• Clear career progression and continuous opportunities for professional growth and advancement within the company.

• Secure your future with our competitive RRSP matching program.

• Work with influential Canadian business leaders, contributing to the success of Canadian business.

• We provide a thorough onboarding process designed to set you up for success, with continuous support and resources to help you thrive in your role and grow within the company.

We look for candidates who...

• Express our core values: Growth, Caring, Challenge, Trust.

• Come with solutions.

• Communicate boldly and authentically.

• Own their impact.

• Champion: Self, Family, Job.

• Are humble and kind.

• Believe their team is better together.

• Do the best they can until they know better, then do better.

TEC Canada Overview

TEC Canada is Canada's leading peer advisory community for chief executives, entrepreneurs and business owners, serving more than 1,900 members nationwide. For nearly 40 years, we have empowered leaders through confidential peer advisory groups, one-to-one executive coaching, business thought leadership and a global community of business leaders.

We are currently in an exciting period of growth and transformation as we integrate with Vistage, the world's largest CEO coaching and peer advisory organization. This transition creates a unique opportunity to help shape new processes, leverage global best practices and contribute to the next chapter of leadership development in Canada, all while continuing to deliver the exceptional experience our members have come to expect.