We are banking at another level.
Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.
Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning, training and development, and much more...
Explore the BDC Way in our Culture Book
**Please note that this role is temporary for 24 months**
We are seeking a data‑driven Product Owner, Marketing Automation to join our Growth Marketing team. In this role, you will be responsible for operational marketing data and email enablement, with accountability for data quality, backlog priorities, and delivery outcomes.
You will manage and prioritize a backlog for IT developers, data stewards, and marketing operations; translate business needs into clear user stories; and partner closely with IT to deliver within Agile/Kanban frameworks. The role includes optimizing operational marketing data, improving marketing automation workflows, managing defects and UAT, and driving continuous improvement across data, automation, and delivery processes.
Act as Product Owner for operational marketing data and email enablement, owning the backlog, priorities, and delivery outcomes for this domain.
Own, structure, and actively manage a prioritized backlog serving IT developers, data stewards, and marketing operations, ensuring clarity of scope, sequencing, and dependencies.
Triage, qualify, and prioritize incoming requests related to operational marketing data, email operations, and automation, balancing business value, technical feasibility, and data governance.
Translate business needs into clear, actionable user stories and requirements, ensuring they are ready for development and aligned with architectural and data standards.
Partner closely with IT delivery teams and data stewards to plan work, clarify requirements, manage trade‑offs, and support efficient execution within Agile / Kanban frameworks.
Identify, implement, and monitor improvements to enhance the quality, consistency, and usability of operational marketing data.
Track, document, and prioritize defects within marketing automation platforms; collaborate with IT and technical teams to drive resolution and perform user acceptance testing (UAT).
Design, implement, and continuously optimize automated marketing workflows aligned with business objectives and seamless CRM integration.
Identify optimization opportunities across marketing automation, data operations, and delivery processes, and lead execution of improvement plans.
Proven experience in marketing automation and operational data analysis.
Hands‑on experience with platforms such as Eloqua, SAP Marketing Cloud, Customer Insights, HubSpot, Marketo, Salesforce, or similar tools.
Experience managing backlogs and working within Kanban or Agile delivery frameworks.
Strong ability to translate complex data into clear, actionable insights.
Detail‑oriented mindset with a passion for continuous improvement.
Experience working with a Customer Data Platform (CDP) (asset).
Experience or knowledge of the financial services, entrepreneurship, or B2B environment (asset).
Technical skills such as HTML, SQL, CSS, JavaScript (asset).
Bilingual (French and English).
**Please take note that temporary employees are not eligible for benefits.**
Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.
While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.
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