CRM Marketing Specialist / CRM Journeys Officer

• Work with a Customer Journey Manager designing and building marketing automation workflows.

• Design and build personalised email, SMS and landing page experiences in Marketing Cloud.

• Have an understanding of database objects and the ability to write SQL queries with AI assistance.

• Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends

• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.

• QA support for the journeys team on other member journeys and campaigns

• Creating and maintaining documentation for journeys and campaigns.

• Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions

• Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.

• Manage and triage help desk tickets for the journeys space.

Required

• 2–5 years of relevant experience in marketing automation platforms

• Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails

• Skilled in email development utilising HTML, CSS and AMPscript

• Experience in stakeholder and campaign management to deliver communications in a timely manner

• Experience building automated journeys

• Ability to work independently and as part of a team in a fast-paced environment

• Experience using AI tools to enhance daily work

• Strong attention to detail

Highly regarded / Preferred

• Salesforce Marketing Cloud certifications

• Experience with Salesforce CRM (beyond Marketing Cloud)

• Skilled with SQL

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.

• We offer a hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration, with a requirement to work from our Makati office at least once a month.

• Holistic wellbeing programs offering 24/7 support

• Comprehensive HMO coverage for you and one free dependent, along with life insurance starting from Day 1.

• Access to 25 days of leave, made up of 20 vacation days and 5 sick days.

• Monthly internet subsidy to help you stay productive at home.

• Access to ongoing training and clear pathways for growth and promotion as part of your career journey with us.

• Access to all government-mandated benefits, including SSS, PhilHealth, and Pag-IBIG.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in-class products.