Join us for an exciting career as CRM Lifecycle Senior Specialist as part of the Membership & Personalisation team within Market & Channels Central Marketing.
Bring your strategic mindset, stakeholder management skills and passion for CRM Lifecycle to help shape connected, personalised and commercially impactful member experiences across the LEGO Insiders ecosystem.
Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.
Lifecycle Strategy Development: Support the Senior Manager, Lifecycle & Triggers in driving CRM lifecycle strategy and development across the member journey to enhance engagement, retention and long-term member value.
Opportunity Identification: Identify member behaviours, trends and lifecycle opportunities through data, insights and intent signals to help shape impactful lifecycle initiatives.
Cross Functional Leadership: Lead cross-functional lifecycle initiatives together with multiple stakeholders.
Lifecycle Planning & Prioritisation: Shape and support the lifecycle planning and development, including lifecycle architecture, prioritisation and roadmap opportunities.
Stakeholder Collaboration: Build strong stakeholder relationships and drive alignment to ensure lifecycle journeys support wider membership and commercial strategies.
Lifecycle Journey Development: Partner with the CRM Hub and Product teams to shape and deliver connected lifecycle experiences across LEGO branded channels.
Performance Optimisation: Evaluate lifecycle performance and use insights to identify future optimisation and member engagement opportunities.
Our team collaborates across multiple business areas to identify and unlock opportunities that strengthen the LEGO® membership experience across the full member journey.
By working closely with the CRM Hub, Product teams and commercial stakeholders, we help shape connected lifecycle experiences that create value both for members and for the business.
You will report directly to the Director CRM & Personalisation and play an important role in shaping the future direction of Lifecycle journeys at the LEGO Group.
Experience shaping CRM lifecycle strategy, membership, loyalty or customer engagement initiatives.
Proven ability to lead cross functional initiatives and build strong stakeholder relationships across teams and functions.
Strategic and commercial mindset with the ability to translate insights, member behaviors and business opportunities into actionable lifecycle initiatives.
Experience working with data, customer insights and behavioral signals to support prioritisation and decision making.
Strong project management skills, with the ability to drive multiple initiatives forward across stakeholders, dependencies and priorities.
Excellent communication and collaboration skills, with the ability to create clarity and alignment across different audiences.
Good understanding of CRM capabilities with the ability to translate them into scalable lifecycle opportunities.
Positive, proactive and relationship driven team player who thrives in collaborative environments and is comfortable navigating ambiguity.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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The LEGO Group is a Danish family-owned toy manufacturer best known for its iconic interlocking plastic brick system. The company designs, produces, and sells construction toys, themed playsets, and related entertainment products for children and adult fans worldwide.
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