At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
The MarTech Specialist will play a critical role in driving customer engagement, repurchase, retention, and win-back for AIA’s life insurance business through advanced marketing technology solutions. This role focuses on leveraging automation, personalization, and data-driven insights to support customer lifecycle initiatives, including onboarding, renewal, repurchase, and win-back campaigns. The specialist will manage AIA’s marketing technology ecosystem, ensuring seamless integration and optimization to deliver personalized experiences across digital channels.
Manage and optimize AIA’s MarTech stack, including:
Personalized content platforms for onboarding and engagement.
Messaging automation tools for WhatsApp and other direct channels.
Marketing CRM systems for campaign orchestration and customer lifecycle management.
Other tools supporting campaign automation, analytics, and customer journey orchestration.
Design and implement automated campaigns to support customer repurchase, retention, and win-back strategies.
Collaborate with Customer Engagement, Content, and Retention teams to deliver personalized communication across channels.
Ensure integration between MarTech platforms and core systems (CRM, policy administration, data warehouse).
Monitor campaign performance and provide actionable insights to improve engagement and conversion.
Maintain data integrity and compliance with regulatory requirements (e.g., PDPA).
Manage relationships with MarTech vendors, including overseeing service delivery, negotiating and processing contract extensions, and ensuring continuity of services.
Stay ahead of MarTech trends and recommend innovative solutions to enhance customer experience.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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AIA (American International Group) is a major insurance company providing life, health, and general insurance products across Asia and other markets. They serve individual and corporate customers through a diverse portfolio of insurance and financial services offerings.
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