Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The AVP of Marketing Technology Activation & Growth reports directly to the SVP of P&C Marketing and brings focus on continuously improving how USAA serves its 14M+ members by partnering across the Association to connect data, technology, and execution, while driving ongoing innovation in P&C marketing. This executive leader is accountable for driving value from MarTech, data, and innovation, with a clear focus on translating capabilities into measurable business impact across P&C Marketing and the broader association. This role ensures that investments in technology and data deliver tangible outcomes, owning value realization while advancing marketing execution. This leader brings deep expertise in MarTech activation, with a strong emphasis on evolving capabilities to continue to modernize how we go to market. They partner across the association to connect data, technology, and execution, leading the use of our technology ecosystem to drive acquisition, conversion, and deepening through disciplined audience strategy, lifecycle design, and personalized, connected member experiences. They own the design and orchestration of end-to-end journeys across channels including email, SMS, outbound calling, and onsite experiences to create relevance and outcomes at scale. In close partnership with the centralized MarTech team, this role shapes and drives the innovation agenda for P&C Marketing, helping define and execute the roadmap for emerging capabilities. As an executive leader, the AVP combines strategic vision with hands-on depth, building high-performing teams while raising the standard on speed, accountability, and impact.
Deep expertise in modern MarTech ecosystems with strong capabilities in data-driven audience strategy, marketing automation, journey orchestration, testing and optimization, and the practical application of AI to improve efficiency and business results.
Proven track record leading lifecycle marketing and activation at scale. Hands-on experience with Marketing Technology Platforms (Adobe, Salesforce, boutique marketing AI firms), focused on activating audiences and journeys with demonstrated ability to orchestrate across channels
Strong expertise in audience strategy and segmentation, and using data to drive acquisition, conversion, retention, and product deepening
Experience owning end-to-end lifecycle programs, including lead nurture, onboarding, engagement, and win-back
Strength in testing and optimization, including designing experiments, interpreting results, and continuously improving performance
Experience building and leading high-performing, future-ready teams
Comfortable working in a matrixed environment and influencing centralized MarTech, analytics, product, and channel teams without direct ownership
Strong capability translating business goals into clear activation strategies and measurable outcomes
Experience shaping and advancing innovation agendas, including practical application of AI in segmentation, personalization, and workflow automation
Oversee the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
Monitor results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
Develop strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs.
Provide consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
Research and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches.
Oversee the effective deployment of Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale.
Be accountable for overall effective delivery of end to end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements.
Identify emerging third-party relationship opportunities to support future business needs.
Manage the risk and performance associated with large scale third-party contracts in support of USAA's compliance initiatives.
Brief C-Suite leadership on key initiatives and outcomes related to marketing channels.
Build and oversee a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Bachelor's degree; OR 4 years of relevant education and / or experience.
10 years of progressive experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment.
6 years of people leadership experience in building, managing and/or developing high-performing teams.
2 years of experience working with Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale.
Marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment.
In depth experience operating and leading in an agile environment.
In depth experience using data and metrics to measure impact and resolve improvements to deliver more effective ROI.
Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines to include relevant laws, regulatory, compliance, industry regulations and regulatory data sources.
Experience developing strategic capability roadmaps to deliver against future business needs.
Experience developing multi-marketing channel/campaign goals and demonstrated ability to achieve goals.
Ability to effectively engage with and influence C-Suite leaders.
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
Executive-level business acumen in the areas of business planning, operations, industry practices and emerging trends.
Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance , Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy).
Work Environment: USAA offers a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX; Plano, TX; Phoenix, AZ; Charlotte, NC; Tampa, FL. Relocation assistance is available for this position.
Visa Sponsorship: USAA does not provide visa sponsorship for this position. Please do not apply for this position if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: The salary range for this position is $195,230 to $351,410.
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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USAA is a financial services company providing insurance, banking, and investment products primarily to military members, veterans, and their families. The company offers auto, home, and life insurance along with banking and retirement services.
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