At GN (Jabra), we do not just engineer advanced audio and video solutions — we engineer the power to connect, collaborate, and thrive. We are looking for a Strategic Alliance Go-To-Market Lead who will engage with our Key Strategic Alliance Partners’ Sales & Marketing stakeholders to understand their Go-To-Market strategy and plans and define our strategy based on our value proposition and business capabilities
As the Global GTM Lead of our Key Strategic Alliances practice, this role will own, define, lead and coordinate (think global – act local) the overall practice of joint Go-To-Market with these Key Alliance Partners, ensuring efficient, consistent, streamlined sales and marketing activities in the field across the entire Jabra portfolio, aligned with both Jabra strategy and the Key Alliance Partners.
Align with our Global and Regional Sales strategy, to identify how the Go-To-Market Alliance Partner Playbook can fully plug-in and catalyze our sales objectives and plans
Define channel programs and initiatives that help us expand our reach with the channel ecosystem of our key alliance partners, bringing the expertise of the alliance partners programs, with our value proposition and our sales and marketing strategy, across Tier-1 and Tier-2 partners globally
Identify new partnership opportunities that enhance Jabra’s market position and increase revenue through the programs defined
Develop programs to educate partners on Jabra’s ecosystem solutions ensuring broad adoption and advocacy
Build strong cross functional relationships that enable a seamless market execution plan
Develop key executive and field relationships between key Jabra stakeholders and sales and marketing alliance counterparts
Bachelor’s degree in Business, Engineering, or a related field; MBA or advanced degree
Several years of experience within business development, enterprise channel sales
Experience negotiating and managing global partnerships
Ability to work cross-functionally with sales, channel and marketing
Experience in defining and executing strategic co-selling and co-marketing initiatives at a global scale with alliance and/or channel partners
A willingness to prospect and qualify new opportunities
Solid leadership and program management skills with the ability to work with senior executives and cross-functional teams
Effective communication, negotiation, and interpersonal skills
Ability to think strategically and analytically, with a focused approach to execution and results
In-depth knowledge of the technology industry, market trends, and competitive landscape
Even if you don’t match all the above-mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation that align with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.
Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to interview.
How to apply?
Use the ‘APPLY’ link no later than 20 June 2026. Applications are assessed continuously, so don’t wait to send yours.
On a time crunch? Feel free to only submit your up-to-date CV, including a few sentences outlining your motivation for applying – quick and easy.
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users.
GN Store Nord A/S has entered into a definitive agreement for the sale of GN’s Hearing business to Amplifon S.p.A. to create a global leader in audiology. For GN Group, this creates an opportunity to expand our position in the large audio and video peripherals markets. Read more about the announcement here.
We hope you will join us on this journey and look forward to receiving your application.
#LI-Jabra
RevOps Roles analysis
Benefits, tools, and company context we extract from the full posting and classify, so you can scan in seconds what the write-up buries in prose.
Opens in a new tab
GNC is a nutritional supplement retailer specializing in protein powders, pre-workout supplements, and wellness products. The company serves fitness enthusiasts and health-conscious consumers seeking supplements for weight management, performance enhancement, and overall health.
Visit website