Marketing Operations Manager

Role Overview

HW Media is seeking a Marketing Operations Manager for Altos to drive the next phase of growth for its SaaS platform. This person will be the operational engine behind Altos marketing — turning strategy into execution across lifecycle campaigns, email marketing, project management, and cross-functional coordination.

This role is ideal for a hands-on marketer who thrives in fast-moving environments, communicates with clarity, and brings a bias for action. You'll work closely with product, content, and sales to orchestrate campaigns that drive user acquisition, engagement, and retention for a growing subscription product.

What is Altos?

Altos is a data platform that delivers real-time housing market intelligence for real estate professionals. Our SaaS platform enables agents, brokers, and lenders to communicate market trends, build client trust, and win more business through timely and actionable data. Learn more at altosresearch.com

What is HousingWire?

HousingWire is an information services business operating at the intersection of media and data. We're part of HW Media, a media and data flywheel with partner brands Altos and RealTrends. HW Media acquired Altos in December 2022 and has integrated it into our content and marketing flywheel, while completing significant work improving and simplifying the platform for our core personas. Learn more at housingwire.com

Responsibilities

• Own the execution of lifecycle and email marketing — including onboarding sequences, upsell campaigns, churn-prevention flows, and re-engagement programs.

• Project manage marketing initiatives end-to-end: coordinate timelines, align stakeholders, track deliverables, and keep campaigns moving with precision and accountability.

• Write and edit compelling marketing copy across emails, landing pages, campaign briefs, and other touchpoints — with a clear, audience-first voice.

• Execute multi-channel campaigns across email, social, and content distribution to increase product adoption and subscriber retention.

• Maintain marketing automation workflows and CRM processes to optimize lead nurturing and campaign performance.

• Collaborate with product, content, and sales teams on messaging, positioning, and go-to-market execution for new features and initiatives.

• Support the production and promotion of webinars, podcasts, and product demos that showcase Altos data and market insights.

• Build and maintain marketing materials using design tools such as Canva — we're nimble and execution-oriented, and all team members are expected to contribute hands-on.

• Track and report on key marketing metrics — including conversion rates, email performance, and funnel health — to continuously improve campaign effectiveness.

• Embrace AI-powered tools and systems to improve efficiency, personalization, and creative output across marketing operations.

Qualifications

• 5+ years of marketing experience, with demonstrated strength in project management, email marketing, and campaign execution.

• Exceptional copywriting skills — you can craft clear, engaging, and persuasive content for diverse audiences and channels.

• Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality in a fast-paced environment.

• Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis.

• Comfortable working with data — able to interpret metrics, draw insights, and translate them into actionable next steps.

• Strong collaborator with excellent communication and organizational skills across cross-functional teams.

• Eager to learn about the real estate and housing industry — deep prior experience is not required, but genuine curiosity is.

Nice to Have

• Hands-on experience with ActiveCampaign or similar marketing automation platforms (e.g., HubSpot, Klaviyo).

• Familiarity with design tools such as Canva or Adobe Express for creating marketing assets.

• Experience with tools such as Later (social scheduling), Riverside (podcast/video), or Screen Studio (screen recording).

• Exposure to B2B SaaS marketing, subscription products, or product-led growth models.

• Familiarity with the real estate or housing industry.

• Experience supporting webinar, podcast, or video content production and promotion.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

What We Offer

• Competitive salary and benefits package.

• Fully remote or hybrid role with flexibility, plus occasional travel to our Dallas, TX office and HW Media / Altos events.

• The opportunity to own and shape marketing operations for a growing subscription product with real investment behind it.

• A collaborative, data-driven culture with a bias for execution and clear paths for career advancement.

• Access to cutting-edge marketing tools, AI systems, and a team that values experimentation and continuous improvement.