CRM & Retention Specialist

Living Proof is looking for a Retention & CRM Specialist to join our team to help support the growth of the brand. This role will be responsible for developing the CRM strategy for the brand, including day-to-day management of CRM/email activity and day-to-day management of the website, whilst providing strong data-driven insights across all channels and site performance.

We are looking for a dynamic individual, with an enthusiastic & proactive approach who can help drive Living Proof’s ambitious and exciting growth strategy in the UK market. This is a truly a unique and exciting time to join the team as we continue to drive the brand within the Prestige Haircare market.

Responsibilities and Duties:

• Day-to-day management and trading of UK website

• Manage onsite visual merchandising ensuring products are added to the site on time, product information is up to date and product listing categories are organised according to business needs

• Develop a sophisticated CRM strategy that drives frequency, LTV and AOV

• Create and grow a segmentation lifecycle strategy from welcome flow, onboarding through to lapsing/lapsed segments

• Day-to-day development and implementation of all CRM & email activity

• Work with Digital Marketing Manager on brand marketing calendar & campaign planning

• Strategically drive growth of the UK data base to achieve aggressive growth targets

• Ongoing testing of all email and CRM activity to drive maximum efficiency and conversions

• Conduct in-depth customer behaviour and product analysis

• Identify core consumer groups, ensuring personalisation & relevancy of all comms

• Drive omni-channel CRM best practice by ensuring continuity in consumer experience

• In-depth analysis into channel and site performance to inform the brand’s digital strategy

• Work closely with the UK design & global teams on all creative briefs for email & CRM assets

• Work closely with design teams to continuously improve brand and product storytelling and maximise click through rate

• Complete weekly and monthly cross-channel reporting

Required Skills & Experience:

• Experience working in a similar position

• In-depth experience using CRM and data platforms. Sales Force experience preferred.

• Strong understanding of Google Analytics and Klayvio preferred

• Excellent communication and organisational skills

• Highly analytical and data driven

• Ability to effectively organise and prioritise, according to business needs

• Flexibility and adaptability whilst working in a fast-paced environment

• Strong experience using Microsoft Office is essential, especially Excel

• Proactive and ‘can-do’ attitude

• Retail, luxury or Beauty experience is preferable but not essential

What we offer:

• Flexible working culture to fit around your lifestyle.

• Generous staff discount across our brands!

• 25 days holiday, plus bank holidays.

• Summer Fridays – Early finish!

• Competitive salary & discretionary annual bonus.

• Vitality Private Healthcare Insurance.

• Cycle to Work scheme.

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As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.