Struers is the world's leading manufacturer of equipment, consumables, and services for metallographic examinations. With subsidiaries and offices in 24 countries and a presence in 50 countries worldwide, Struers is a growing international company. Struers has close customer relationships established worldwide with leading industrial companies, prestigious universities, and respected research institutions. You will become a part of our Danish headquarters in Ballerup, where we have 200+ employees. Struers takes pride in delivering high-quality solutions while working in an informal environment. For a new role in the headquarters in Ballerup, we are seeking a:
European Sales Enablement Manager – Turn Strategy into Sales Impact Across Europe
Do you thrive in the space between strategy and execution? Are you motivated by working closely with sales teams—ensuring that tools, processes, and frameworks are not just defined, but actually used and create real commercial impact? Then this role at Struers could be your next career move.
Struers is a global market leader within materialographic solutions, operating across more than 50 countries and serving some of the world’s most advanced industrial companies. As part of an ambitious growth journey, Struers is strengthening its Sales Excellence setup—focusing on improving sales effectiveness, customer value creation, and execution discipline across regions. To support this, Struers is now looking for a European Sales Enablement Manager who will play a central role in ensuring that global sales excellence initiatives are successfully implemented and anchored across the European organization.
You will work closely with the Global Sales Operations & Insights Manager, forming a strong partnership between insight generation and local execution.
The European Sales Enablement Manager role exists to enhance sales effectiveness and execution across the One Europe Sales organization by embedding best-in-class sales excellence practices at the local level. Acting as a key link between Global Sales Excellence and regional sales teams, the role ensures that global frameworks, tools, and insights are effectively scoped, adapted, and adopted across Europe.
The position supports sales capability development, strategic customer growth initiatives, and strong execution discipline. Through close collaboration and influence, the role drives performance improvement while channeling regional best practices into the global Sales Excellence agenda
In this role, you will be responsible for ensuring that global Sales Excellence initiatives are effectively implemented and anchored across the European organization. You will act as the link between global strategy and local execution, working closely with sales leaders to translate frameworks into real behavior and measurable performance improvements.
Your key responsibilities include:
Driving implementation and adoption of sales processes, KPI frameworks, and CRM disciplines across European markets
Acting as the bridge between global frameworks and local realities, ensuring the right balance between standardization and flexibility
Strengthening sales capabilities through training, coaching, and hands-on support in areas such as value selling and pipeline management
Driving execution discipline through structured performance follow-up, forecasting, and CRM data quality
In addition, you will support strategic growth initiatives, including key account development and complex commercial opportunities, where you contribute with both structure and commercial insight. You will work closely with sales managers to strengthen performance dialogues and ensure a consistent cadence around pipeline reviews and KPI follow-up.
Finally, you will capture regional insights and best practices and feed these back into the global Sales Excellence function, helping to continuously improve frameworks, tools, and ways of working across the organization. This is a role where you move beyond theory—ensuring that strategy is translated into real commercial impact.
We are looking for a commercially strong and hands-on profile who can drive implementation, influence stakeholders, and improve sales performance across a complex organization. You likely bring 6–10 years of experience within Sales Enablement, Sales Operations, Commercial Excellence, or similar roles, and have worked in an international B2B environment—preferably within industrial or technical industries. You understand how sales works in practice and have experience with sales processes, pipeline management, CRM systems, and performance metrics. You are used to working in a matrix organization and are comfortable driving change and adoption without formal authority.
You combine analytical thinking with a pragmatic and execution-oriented mindset, enabling you to turn frameworks into real behavior. You have strong stakeholder management skills and are able to build trust and influence across cultures and organizational levels. Commercially, you understand what drives growth and customer value, and you are comfortable engaging with sales teams on their terms. As a person, you are resilient and persistent, able to navigate resistance and drive change, while maintaining a curious and solution-oriented approach.
This is a highly impactful role where you directly influence how sales are executed across multiple European markets. You will work closely with both regional sales leadership and global Sales Excellence, giving you strong visibility and exposure across the organization. The role offers a unique opportunity to bridge strategy and execution—where you not only help define best practices, but also ensure they are adopted and create measurable results. At the same time, you will be part of a broader commercial transformation journey, where you can shape the role and leave a clear footprint in a global market-leading company.
If you want to learn more about the position and Struers, feel free to contact Partner Henrik Smit at +45 2215 2787. We do not have an application deadline and accept applications as long as the role is posted.
If this is the right next step in your career, please click 'Apply' as soon as possible. All inquiries will, of course, be treated confidentially.
RevOps Roles analysis
Benefits, tools, and company context we extract from the full posting and classify, so you can scan in seconds what the write-up buries in prose.
Opens in a new tab
Struers is a global supplier of materialographic and metallographic equipment, consumables, and services used for preparing and analyzing solid material samples. It serves industrial labs, quality control, research, and educational institutions worldwide.
Visit website