Chief Marketing Officer

About Us

UMO is a stealth-mode FinTech venture aiming to evolve the way people experience money by building a unified, AI-powered, yet deeply human modern money platform across fiat, crypto, and investments - subject to regulatory approvals. The platform is being designed to break down traditional barriers to money across access, assets, and experience, enabling simpler, more adaptive ways for people to interact with financial services. We are currently developing our MVP and navigating licensing requirements, with a multidisciplinary team of 100+ people representing 20+ nationalities. With our headquarters in the UAE and offices in Portugal and Ukraine, we are united behind a shared ambition and a relentless focus on serving our customers.

About this role

As a part of our team, you'll help us shape a platform that works for One — a business owner, an artist, a freelancer. In this role, you will build and manage a growth system based on data, AI, and user intent, transforming marketing from a communication function into a real-time decision layer. We provide the space for you to exercise true strategic autonomy, stripping away micromanagement so you can integrate marketing directly into the product, drive user acquisition and retention through intent detection, and evolve UMO into a trusted financial assistant end-to-end.

You'll take ownership of:

• Growth & Decision Layer (The Core): Build an intent detection and decisioning system based on user data. Integrate marketing directly into the product (product-led growth) to drive "one intent -> one action" logic, shaping the user's experience by correctly reacting to their state in the moment.

• Data & MarTech Architecture: Build our first-party data strategy, developing the CDP, data layer, event tracking, and data clean rooms while maintaining data quality, structure, and accessibility for automated decisioning.

• Customer Lifecycle & Personalization: Design the end-to-end customer journey, transitioning from traditional segments to individual scenarios powered by behavior, context, financial status, and life event triggers.

• Go-to-Market & Growth Execution: Develop GTM strategies for new products and markets while managing performance, partnership, and product-led acquisition channels focused on LTV, engagement, and value delivered.

• Brand & Trust: Shape UMO's positioning as an AI-native financial assistant and trusted decision layer, ensuring absolute communication consistency across all customer touchpoints.

• Compliance & Data Governance: Ensure strict compliance with GDPR, privacy rules, advertising standards, and consent management frameworks in close coordination with CISO, Risk, and Legal teams.

• Analytics & Intelligence: Build a real-time metrics system measuring intent detection accuracy, context conversions, LTV, retention, and value delivered.

• Leadership & Cross-Functional Alignment: Lead Growth, Data, Marketing, and CRM/Lifecycle teams while partnering closely with Product, Tech, AI, Risk, and Compliance.

About you:

• Executive Growth Leadership: You have extensive commercial experience in a senior marketing or growth leadership capacity (at least 7+ years) within high-growth fintech, tech, or data-driven digital environments.

• Data & AI-Native Architecture: You feel at home building first-party data strategies, CDPs, and event-tracking frameworks, leveraging AI tooling and predictive models to turn raw data into actionable decision engines.

• Product-Led Growth (PLG) Depth: You have proven experience driving acquisition, engagement, and retention directly through product workflows rather than relying solely on external ad campaigns.

• Regulated Environment & Compliance: You understand data protection principles, GDPR, advertising regulations, and consent governance, ensuring data is used transparently and in the user's best interest.

• Autonomous Milestone Execution: You manage complex growth goals comfortably, taking complete end-to-end problem ownership over market entry, LTV metrics, and product-led journeys.

• Transparent & Supportive Leadership: You communicate openly, foster cross-functional collaboration with product and tech teams, and prioritize an absolute zero-tolerance policy for rudeness or politics.

• Linguistic Fluency: You speak and write English fluently to comfortably lead global teams and align cross-functional executive tracks.

Can get you a few bonus points:

• Fintech & Digital Asset Background: Prior experience building growth systems or personalized financial products within fintech, neobanks, or regulated web3 platforms.

• MarTech & AI Tooling Expertise: Direct experience configuring advanced CDP platforms, custom LLM prompt setups, or AI-driven marketing automation engines.

• Startup Agility: Experience operating within zero-to-one or lean startup environments where market entry strategies evolve quickly.

The UMO Standard

• Mandate & Ownership: Full ownership of the product organization and roadmap, reporting directly to the founders.

• Equity: A meaningful equity stake in a venture built from zero to one.

• Location & Flexibility: Base yourself in Lisbon, Dubai, Kyiv, or Lviv, with openness to remote for the right fit.

• Impact & Ownership: Your work directly shapes the product and company direction — not just executes it.