At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.
Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
This role is responsible for orchestrating marketing execution across the lifecycle marketing function—ensuring new requests are effectively prioritized, resources are aligned, and campaigns are delivered on time and with measurable impact. The position serves as a critical connector between marketing, data, and channel teams to drive high-quality lead generation and continuous performance optimization.
Own the end-to-end intake process for new marketing requests across stakeholders.
Evaluate, prioritize, and align requests against business goals, roadmap commitments, and capacity constraints.
Establish clear intake criteria, SLAs, and governance to ensure transparency and efficiency.
Partner with stakeholders to refine requests into actionable, well-scoped campaign briefs.
Align marketing team resources to highest-priority initiatives across channels and lifecycle stages.
Identify and proactively resolve bandwidth constraints, dependencies, and execution risks.
Maintain a holistic view of the marketing roadmap and in-flight work to ensure optimal sequencing.
Drive cross-functional coordination (creative, channel owners, operations) to streamline execution.
Act as the primary liaison between marketing and the data/analytics teams.
Translate campaign and segmentation needs into clear data requirements (audiences, triggers, attributes)
Ensure data readiness and accuracy to support campaign execution and personalization.
Partner with analytics to define measurement frameworks and ensure data flows support performance tracking.
Own timelines and accountability for delivery of lifecycle marketing roadmap initiatives
Track progress, manage dependencies, and drive issue resolution to ensure on time execution.
Implement processes and reporting to monitor delivery status and surface risks early.
Continuously improving operational rigor, speed, and predictability of campaign delivery
Lead ongoing analysis of channel performance (email, direct mail, digital, etc.) with a focus on qualified lead generation.
Identify optimization opportunities across targeting, messaging, cadence, and channel mix.
Develop data-driven recommendations to improve conversion rates and lead quality.
Partner with channel owners to test, learn, and scale high-performing strategies.
Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
5–7 years in marketing, marketing operations, or performance marketing roles.
Demonstrated experience implementing strategic projects end-to-end with cross-functional teams.
Hands-on testing experience (design, implementation, analysis, and rollout).
Strong analytical skills.
Strong understanding of SFMC platform and journeys, a plus.
Proven ability to translate business goals into requirements and work effectively with technical teams.
Excellent communication, stakeholder management, and attention to detail.
Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel).
Strong written and verbal communication skills.
Ability to collaborate effectively across teams and respond quickly to shifting priorities.
Working on-site at assigned office location.
Regular and punctual attendance adhering to schedule established by leadership.
Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.
Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.
Sedentary work in a stationary position at a cubicle for prolonged periods of time.
Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.
Additional Information:
While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.
All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator. Employment will be contingent on this requirement.
We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.
Company Benefits:
We offer benefits, programs, and perks that support you in every aspect of your life.
Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Newrez NOW:
Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
Matching Gifts Program - dollar-for-dollar up to $1,000
Access to grants, nonprofit resources, and volunteer opportunities
More than $6,000,000 donated since 2020
1 in 5 employees participates in at least one Employee Resource Group (ERG)
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
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Newrez is a home lending company that provides mortgage refinancing and home purchase loan options to consumers. They offer online application and lending services targeting homebuyers and homeowners seeking financing solutions.
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