Activate: What We Do
Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgettable experience. We believe play should move people - physically and socially. Behind every room, you’ll need your reflexes, wits, and a team to beat the challenges - it’s easy to start, hard to beat.
▶️ Press play on this video to see Activate in action (we promise it’s worth it). Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.
Position Overview
The CRM Specialist works under the direction of the Director, Growth & Revenue Marketing (AGS) and will build and execute Activate’s CRM and lifecycle marketing program across corporate stores.
This role is accountable for converting customer data, campaign testing, and lifecycle strategy into measurable booking growth. The CRM Specialist will design and launch acquisition, retention, rebooking, and win-back journeys; manage audience segmentation in Braze; develop structured A/B tests; report on campaign performance; and provide recommendations to scale, revise, or pause campaigns based on results.
This job posting is for an existing vacancy. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.
Responsibilities/Accountabilities
Building the CRM Program
Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including campaign types, target audiences, timing, and reporting requirements
Create acquisition, retention, rebooking, and win-back campaigns with defined objectives, audience criteria, messaging, launch timing, and success measures
Build and maintain audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform
Track CRM campaign impact on bookings, rebookings, customer engagement, and store-level performance using agreed reporting measures
Document repeatable CRM processes, campaign briefs, testing procedures, and reporting templates to support consistent execution as the program scales
Campaign Execution & Testing
Build, launch, monitor, and optimize CRM campaigns across available channels, including email, SMS, push notifications, and other lifecycle touchpoints
Develop A/B testing plans that include the hypothesis, test audience, control group, variable being tested, measurement period, and success criteria
Prepare campaign performance summaries that identify results, insights, risks, and recommended next actions for each campaign or test
Partner with Growth & Revenue Marketing to translate commercial priorities, seasonal campaigns, promotions, and store needs into CRM campaign plans
Use AI tools to support campaign briefing, copy development, segmentation review, performance analysis, reporting, and workflow documentation
Qualifications
3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation
Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset
Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes
Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations
Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment
Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals
Experience using AI tools to support copy development, segmentation, reporting, analysis, or workflow efficiency
Strong written communication, organization, prioritization, and cross-functional coordination skills
Bachelor’s degree in Marketing, Business, Communications, or a related field is considered an asset
Perks That Power Our People
Competitive salary
401(k) and benefits (medical, dental, vision, and basic life insurance)
Employee assistance program (EAP)
Paid time off
Ongoing learning and training with a focus on technology and innovation
Free game play and employee discounts
Fun and dynamic work environment
Casual and comfortable dress code
On-site parking
Successful completion of a criminal record check is a condition of employment for this position.
Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose.
We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.
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Activate Games is is an entertainainment company that operates interactive, tech-enabled active gaming facilities where groups play immersive physical challenge rooms and games. It targets friends, families, and groups seeking social, active recreational experiences.
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