Senior Salesforce Business Consultant

Why we are looking for support

We are seeking a sharp, experienced and results-driven Salesforce Senior Business Consultant specializing in Consumer Goods / FMCG to drive business transformation for our global consumer goods clients.

Fluency in English is required, as you will work directly with international-speaking clients and project teams.

In this role, you will sit at the intersection of commercial strategy and digital enablement. You will act as the primary domain expert guiding consumer goods brands through the design, process optimization, and adoption of Salesforce Consumer Goods Cloud, an enterprise Retail Execution (REX) and Trade Promotion Management platform.

You will help clients design new ways of working across sales, marketing, and service, supported by systems, data, and clear business logic. You will translate complex commercial field operation and trade spend strategies into clear functional specifications and user stories, ensuring technology solutions deliver measurable business value on the shop floor and in the boardroom. You help structure complexity, bring clarity, and turn plans into actions.

Your tasks

Commercial Strategy & Business Process Design

• Design and lead commercial and go-to-market transformation projects, building future-state business processes and operating models

• Define concepts across customer journeys, service models, and sales approaches

• Lead business discovery workshops to analyze, benchmark, and map end-to-end commercial processes across Retail Execution, Trade Promotion Management and Key Account Management

• Design standard operating procedures (SOPs) for field sales teams, including visit planning, store auditing, Perfect Store (PICOS) execution, order taking, merchandising compliance, and Direct Store Delivery (DSD)

• Optimize trade spend workflows, including promotional planning, joint business planning (JBP), account budget allocation, rebate management, and post-event effectiveness (ROI) analysis

Functional Leadership & Solution Alignment

• Translate complex business requirements into clear functional user stories, process flow diagrams, business requirement documents, and acceptance criteria

• Align business processes with technology and data flows

• Partner closely with Solution Architects and Technical Leads to ensure platform configurations directly align with commercial objectives while honoring standard platform capabilities

• Define and govern core master data requirements across store hierarchies, product assortments, price lists, trade terms, and planograms

Training Delivery & Enablement

• Develop end-to-end training materials, persona-based learning pathways, and, where needed, change management plans tailored for Field Sales Reps, Merchandisers, Key Account Managers (KAMs), and Sales Leadership

• Lead engaging training sessions, train-the-trainer (TtT) workshops, and hands-on simulation labs. Support the business in the delivery of end-user training (EuT)

• Create user-friendly training collateral, interactive quick-reference guides, video micro-learning modules, and SOP playbooks

Stakeholder Management & Client Advisory

• Serve as the trusted advisor to the business personas, including Key Account Managers (KAMs), Trade Marketing, Sales Operations, and Field Sales

• Collaborate across sales, marketing, service, IT, and third-party vendors

• Drive change management, training strategy, and user adoption initiatives to ensure smooth transitions for field teams and back-office planners

• Facilitate solution playback sessions, functional validation, and User Acceptance Testing (UAT) with key client stakeholders

• Support pre-sales activities, including proposal development, solution demonstrations, and client discovery workshops

Requirements

• 5+ years of business consulting or functional expertise in the FMCG / CPG industry, with a deep focus on Commercial Operations, Sales Enablement, or Trade Marketing

• Strong background in business process design and business concept development across sales, service, and marketing operations

• Proven hands-on project experience implementing or optimizing enterprise REX and TPM systems (e.g., Salesforce CG Cloud, XTEL, TELUS Consumer Goods, Exceedra, SAP Trade Management, Vistex, or UpClear)

• Thorough understanding of retail field execution (store audits, facing counts, share of shelf, out-of-stock monitoring) and trade spend mechanics (volume baselines, promotional lifts, accruals, claims, and deductions)

• Strong capability in process modeling, functional gap analysis, and agile delivery frameworks (Scrum/Kanban)

• Clear, structured problem-solving and experience working directly with business and functional stakeholders

• Hands-on skills with tools like PowerPoint, Excel, Miro, and Lucidchart

Nice to Have

• Strong communication skills with the ability to articulate complex decisions to C-level executives and business/non-technical stakeholders.

• Proven ability to thrive in fast-paced, multi-market rollout environments (Global/Regional templates).

• Strong innovative mindset with the ability to pivot quickly, embrace change, and continuously learn in fast-moving client environments.

• Strong capability to connect field-level execution metrics (KPIs) to top-line business growth and margin optimization.

• Proactive approach to navigating ambiguity, managing scope shifts, and driving value in high-tempo project delivery cycles.

• Outstanding presentation, workshop facilitation, and negotiation skills, with the ability to build consensus across business and IT stakeholders.

• Professional fluency in German (C1 level or equivalent) is a great plus.

• Salesforce certifications (e.g., Consumer Goods Cloud Accredited Professional, Sales Cloud Consultant) are a strong plus,