CRM Manager

Our client isn’t just a marketing agency - they’re creative partners to their clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, they offer a comprehensive suite of expert services. By combining creativity with data-driven insights, they don’t just deliver campaigns - they deliver results.

Our client is a fast-growing company in the iGaming industry, dedicated to delivering top-tier player experiences through innovative marketing and customer engagement strategies. They are now looking for a Danish-speaking CRM Manager to join their team in Copenhagen and take their customer relationship management to the next level!

As a CRM Manager, you will be responsible for developing and executing CRM campaigns, ensuring top-tier customer engagement, retention, and reactivation strategies. You will work closely with cross-functional teams to create personalized, data-driven campaigns that enhance the customer journey.

🔹 Plan, implement, and optimize CRM strategies to boost player retention and engagement.

🔹 Create personalized campaigns using email, SMS, push notifications, and in-platform messaging.

🔹 Analyze customer data & behavior, using insights to drive segmentation and targeted marketing initiatives.

🔹 Collaborate with marketing, product, and data teams to ensure seamless execution of CRM initiatives.

🔹 Monitor key KPIs, track campaign performance, and suggest optimizations.

🔹 Ensure CRM communication aligns with brand tone, compliance regulations, and responsible gaming guidelines.

🔹 A/B test and experiment with new ways to maximize player lifetime value.

Requirements

- Fluent Danish speaker, with strong proficiency in English.

- Experience working in iGaming

- 2+ years of CRM experience, preferably within iGaming, e-commerce, or digital marketing.

- Strong analytical mindset with experience using CRM tools & automation platforms.

- Ability to craft compelling customer journeys and retention strategies.

- Experience working with customer segmentation and loyalty programs.

- Strong project management skills and attention to detail.

- Passion for the iGaming industry is a plus!

Benefits

- Be part of a growing international company in the iGaming industry.

- Work from our client's modern office in Copenhagen.

- Career growth opportunities and ongoing professional development.

- A dynamic and fun team environment with exciting projects.

- Competitive salary and great benefits package.