Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too!
This role is based in Mexico City and follows a hybrid schedule (3 days per week in the office). As the position supports U.S. operations, team members may be required to work on certain Mexico holidays based on business and operational needs.
The Marketing Operations Manager owns our marketing automation engine and is the core architect behind an AI-powered, highly integrated demand system.
You will own Marketo day to day and lead our migration from Marketo to HubSpot, while also serving as the SEM integrations and domain expert. You’ll define the roadmap for marketing automation, manage high‑impact integrations (especially with Google Ads and paid media), and ensure our tools and channels work together to support scalable, efficient growth.
You’ll partner closely with Marketing, RevOps, Sales, and the Enterprise Cloud Technology team to improve conversion, efficiency, and data quality.
Own, administer, and optimize Marketo as the primary marketing automation platform (governance, configuration, user management)
Establish and maintain standards for programs, channels, campaign types, and naming conventions in Marketo and future HubSpot
Own and optimize integrations between Marketo and Salesforce (SFDC), Google Ads, paid social, Zapier, Glean, and other downstream tools
Ensure integrations are correctly configured, monitored, and optimized to improve SEM and paid media efficiency
Own online/offline conversion tracking and enhanced conversions between Marketo/HubSpot, Zapier, and Google Ads (e.g., GCLID handling, timestamp logic, error troubleshooting, time zone/format alignment)
Design, build, and maintain automation workflows (webhooks, Zaps, smart campaigns, qualification flows) to reduce manual work and improve data quality
Manage and operationalize AI and productivity tools (Glean, Profound, Clay, Actively) to support content creation, enrichment, list building, and campaign execution
Build, iterate, and maintain lead and account scoring models (fit and behavior), including industry and firmographic enrichment
Co-Manage end-to-end migration from Marketo to HubSpot, including:
Data and field mapping between Marketo, SFDC, and HubSpot
Rebuilding and improving critical programs, nurtures, and automations in HubSpot
Aligning channel structure, lifecycle stages, and campaign hierarchy in HubSpot
Defining and executing QA/UAT plans and sign-off criteria with stakeholders
Identify Hubspot Ai use cases that will simplify work and streamline workflows
Create and maintain clear migration documentation, timelines, and status updates
Proactively identify and mitigate risks to data integrity, reporting continuity, and campaign performance
Ensure reliable, scalable execution of always-on and campaign-based programs by:
Cloning and configuring Marketo/HubSpot programs (tokens, smart lists, flows, channel/statuses)
Managing webinar operations end-to-end (Zoom / GoToWebinar, registration flows, attendance sync, on-demand tracking)
Own technical execution for forms, landing pages, and lead capture, including ungated workflows and guides lead forms
Maintain the email and campaign calendar, minimizing collisions and coordinating dependencies
Manage the MOPs intake and backlog in Jira and Monday.com, including triage, prioritization, and status communication
Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions
Document and refine SOPs for recurring workflows (webinars, campaign builds, scoring changes, data fixes, migration runbooks)
Educate and enable marketers on best practices for leveraging Marketo/HubSpot, SEM integrations, and related tools
5–7+ years of experience in Marketing Operations / RevOps at a B2B SaaS company (or similar environment)
Deep hands-on Marketo admin/owner experience (program design, smart campaigns, lifecycle, scoring, integrations)
Demonstrated experience migrating from Marketo to HubSpot (or similar MAP migration), including field mapping, program rebuilds, and change management
Strong working knowledge of:
Deep integration between SEM platforms and Marketo/HubSpot, including online/offline conversion tracking, audience syncs, GCLID handling, and core measurement concepts
Salesforce (SFDC) campaign and lead management
Workflow tools such as Zapier (or similar iPaaS) for building and debugging automations
AI-powered tooling across Glean, Profound, and HubSpot AI for content generation, enrichment, and workflow automation
Strong data mindset: comfortable with complex field mappings, timestamps, IDs, and error logs; able to reason through edge cases and constraints
Experience designing, implementing, and documenting repeatable processes (campaign templates, webinar playbooks, request/brief templates, migration checklists)
Excellent stakeholder communication skills: able to explain complex technical issues in simple terms and set clear expectations on timelines, trade-offs, and risks
We also offer a comprehensive benefits package designed to support your health, well-being, and work-life balance.
Benefit options include:
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Restaurant365 (R365) provides cloud-based management software designed for restaurant operators, helping them manage accounting, operations, and workforce management to improve profitability and operational efficiency.
Visit website$53,666 – $80,500
Base Only