Marketing Operations Specialist

As a Booksy employee, you’ll join a team of 800+ around the world building the fastest growing appointments marketplace. Regardless of the position you hold, you’ll make a direct impact every day helping our providers grow their businesses and build loyal client relationships in their communities. Our inclusive, remote-first team operates with a shared commitment to our values:

1. People first: We empower and elevate the service provider, the consumer, and their communities.

• Act like an owner: We take responsibility for our actions and their results.
• Work as a team: We collaborate and care about the success of our team and others.
• Shoot for the moon: We have ambitious goals and overcome obstacles with tenacity.

Ready to join us? Read on for more.

Booksy is migrating its marketing automation ecosystem from Iterable to Salesforce Marketing Cloud Next. As part of this transformation, we are looking for a MarTech Platform Specialist to support the day-to-day operation, configuration, and optimisation of the platform across multiple markets.

This role is ideal for someone with hands-on marketing automation experience who enjoys platform administration, campaign operations, journey configuration, and problem solving within a fast-paced Martech environment.

You will work closely with the Martech Lead, CRM teams, campaign stakeholders, and technical teams to help ensure Marketing Cloud Next is configured correctly, campaigns run smoothly, and operational processes scale effectively as the platform evolves.

This is a hands-on operational role with strong growth potential within the Salesforce and Martech ecosystem.

Responsibilities:

• Platform Administration & Support

• Support the day-to-day administration of Marketing Cloud Next across multiple Business Units

• Assist with user setup, permissions, access management, and platform configuration

• Maintain platform standards, naming conventions, and documentation

• Journey & Campaign Operations

• Support the configuration, QA, and deployment of customer journeys and automated campaigns

• Assist with audience segmentation, data mapping, and campaign validation

• Work closely with campaign teams to ensure journeys are configured accurately and operate as expected

• Data & Audience Operations

• Support audience activation workflows between Salesforce Data Cloud and Marketing Cloud Next

• Validate customer data used within campaigns and personalisation activities

• Identify and escalate data quality or operational issues impacting campaign performance

• Migration Support

• Support the ongoing migration from Iterable to Marketing Cloud Next

• Assist with testing, journey validation, and operational readiness activities during migration phases

• Help maintain documentation and support UAT activities across rollout waves

• Operational Monitoring & Troubleshooting

• Monitor campaign workflows, automations, and platform activity

• Support troubleshooting of platform and campaign issues

• Escalate technical issues and work collaboratively with internal teams and external partners to resolve them

• Documentation & Enablement

• Maintain platform documentation, process guides, and operational runbooks

• Support training and enablement for marketing users across the business

• Act as a point of contact for day-to-day platform support queries

Requirements

• Hands-on experience with Salesforce Marketing Cloud (Engagement or Next preferred)

• Experience building or supporting customer journeys and campaign workflows

• Familiarity with audience segmentation and marketing automation platforms

• Strong attention to detail and operational accuracy

• Ability to manage multiple priorities in a fast-paced environment

• Basic understanding of CRM and customer data concepts

• Strong communication and collaboration skills

Benefits

What we offer

• The opportunity to be part of something big - the world’s fastest growing beauty marketplace.

• Flexible working hours and opportunity to work remotely within your country.

• Work in a welcoming team which is always ready to help.

• Opportunity to develop in an international environment - we have teams in 6 countries.

• Additional benefits that might differ depending on the location.

Sounds interesting? Apply by completing the recruitment form :) We're waiting for you!

~ Booksy Team

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.

If you have questions, just drop us a note - we’re happy to explain more.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you .

Kindly submit your application and CV in English to ensure it is successfully reviewed.