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At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.
The Marketing Automation Strategy Manager is a senior individual contributor on the Marketing Technology & Digital Operations team responsible for advancing the strategic use of our enterprise marketing automation platform to advance scalable, personalized customer engagement.
This role bridges marketing strategy, platform capabilities, and operational execution. The ideal candidate understands how to translate business objectives into scalable digital marketing solutions while identifying and activating untapped marketing automation capabilities that improve efficiency, personalization, performance, and speed to market.
Success in this role requires equal strength in strategic thinking, platform enablement, process optimization, and campaign operations measured by:
Increased adoption and strategic utilization of marketing automation platforms across channels
Improved personalization sophistication and customer engagement performance
Faster and more efficient campaign deployment through scalable processes and automation
Development of repeatable frameworks, governance models, and operational best practices
Strong cross-functional partnerships and stakeholder trust
Elevation of team capabilities, strategic thinking, and operational excellence
Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices
Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability
Evaluate emerging capabilities, trends, and opportunities to continuously evolve platform utilization
Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices
Improve campaign deployment efficiency through automation, standardization, and process optimization
Support the evolution of cross-channel customer engagement strategies
Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives
Optimize deliverability, campaign orchestration, segmentation, and testing strategies across the platform
Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content
Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform
Ensure compliance with privacy regulations (GDPR, CCPA) and internal data governance policies
Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities
Develop testing frameworks including A/B testing, audience experimentation, and performance optimization
Analyze campaign and journey performance to identify actionable insights and strategic opportunities
Proactively identify gaps, inefficiencies, and risks within campaign execution and platform configuration
Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions
Partner closely with developers, data engineering, analytics, compliance, and marketing stakeholders
Challenge assumptions and provide alternative approaches that improve scalability, customer experience, and operational efficiency
Oversee and support campaign deployment processes, stepping into hands-on execution for high-complexity, high-visibility, or technically challenging initiatives as needed.
Mentor team members and help elevate overall MarTech and operational maturity across the organization
5+ years of hands-on experience with enterprise marketing automation and platform scalability
Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs).
Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing
Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications
Experience working with structured customer data and managing large-scale campaign execution
Strong analytical mindset and proficiency in marketing analytics tools
Excellent communication, project management, and cross-functional collaboration skills
Experience with the Zeta Marketing Platform (ZMP)
Working knowledge of HTML/CSS
Experience working with dynamic, data-driven email templates
Experience in financial services, retail, eCommerce, or other highly regulated industries
Familiarity with data platforms such as Snowflake
Background working in agile or sprint-based delivery environments
Deep expertise in enterprise marketing automation and customer engagement strategy
Ability to connect marketing strategy and template design optimization with technical platform execution
Exceptional communication with the ability to influence and challenge constructively
Operational excellence and attention to detail
Strong analytical, problem-solving, and decision-making skills
Experience building scalable processes and operational frameworks
Ability to manage multiple priorities in a fast-paced environment
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation range (base pay): $81,662.00-$134,741.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20251096
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download 'EEO is The Law' Self-Print Poster
Click here to download 'EEO is The Law' Supplement for Federal Contractors
Click here to download 'EEO is The Law' GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
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First National Bank of Omaha (FNBO) is one of the largest privately held banks in the U.S., offering personal, business, commercial banking, and wealth management services. Headquartered in Omaha, Nebraska, it serves consumers and businesses across multiple states.
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