Marketing Automation Developer

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

We're proud of what we've built — and we're just getting started. Read our Culture Manual and learn more about how we work.

The Role

We're looking for a Marketing Developer to join our Growth & Lifecycle Marketing team. This is a 18-month fixed term contract position. This is a highly technical role that sits at the intersection of marketing, development, and data. You'll be the technical anchor for our multi-channel lifecycle marketing programs, building sophisticated automation systems, creating interactive email, in-app and web experiences, and ensuring our marketing technology stack runs smoothly.

As our Marketing Developer, you'll work closely with marketers, designers, and engineers to translate business needs into technical solutions. You'll be the subject matter expert on our marketing automation platform (Braze) and push the boundaries of what's possible in lifecycle marketing.

What You'll Do

Development & Design

• Create and maintain our email templates and email design system

• Build interactive email experiences, including dropdowns, carousels, and AMP for email

• Code advanced techniques like background images, device targeting, and dark mode support

• Provide development guidance and support to the Lifecycle Marketing team for email and in-app message builds

• Stay current on industry changes and email client support updates

• Act as SME on email and in-app message feasibility, scope creative designs, and explain channel nuances

• Troubleshoot and resolve complex email, in-app and web template issues

Marketing Automation & Platform Operations

• Design and build complex, multi-channel automation journeys in Braze

• Manage platform administration, including roles, users, and account settings

• Create and maintain custom HTML templates for in-app messaging

• Write Liquid for complex personalization and dynamic content

• Develop custom scripts (webhooks, advanced Liquid logic) to extend platform capabilities

• Integrate external tools and platforms using APIs beyond native supported integrations

• Test and support platform-side requirements for integrations (API requirements, custom attributes)

• Provide solution design and support for non-Lifecycle teams utilizing our marketing tools

Data & Personalization

• Implement advanced personalization logic, including for loops, connected content, and catalogs

• Write SQL queries for complex use cases and data extraction

• Create advanced segmentation strategies

• Build custom reports and data visualizations

• Design technical solutions based on our relational database structures

AI & Workflow Automation

• Evaluate, implement, and optimize AI tools that improve marketing efficiency and campaign performance, including personalization, audience segmentation, predictive analytics, A/B testing, and forecasting

• Build automated workflows and integrations between AI tools and our marketing tech stack to cut manual work and automate data flows and reporting

• Create scoping tools, templates, and self-service solutions that let marketers estimate timelines and resources and run campaigns independently

• Train the team on new automation tools and document best practices for AI-powered workflows

Operations

• Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partners

• Translate business needs into technical solutions

• Maintain deep links code snippets for use in templates

• Serve as the technical SME for email and lifecycle marketing platforms

What You Bring

Required Skills

• 3–5 years of email development experience: coding and maintaining email templates or design systems

• Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques

• Interactive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elements

• Marketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud

• Experience with Taxi for Email or other EDS platform

• Advanced scripting: Strong skills in Liquid, webhooks, and other marketing automation scripting languages

• SQL proficiency: Ability to write complex SQL queries for segmentation and reporting

• API integration: Experience integrating external platforms using APIs beyond standard supported integrations

• Problem-solving: Exceptional troubleshooting skills for niche email and platform issues

• Technical architecture: Ability to translate business requirements into technical solutions

• Automation mindset: Strong instinct for identifying manual processes that can be automated and implementing scalable solutions

Nice to Have

• Background in data visualization and custom reporting

• Understanding of relational databases and data architecture

• Experience managing technical projects and cross-functional stakeholder requests

• Passion for staying current on marketing technology innovations and best practices

• Familiarity with AI tools for marketing (generative AI, predictive models, content optimization)

• Experience building internal tools or documentation systems for marketing teams

• Knowledge of no-code/low-code automation platforms (Zapier, Make, etc.)

Why Wealthsimple?

🌸 Top-tier health benefits and life insurance

📈 Long-term group savings with employer match, through Wealthsimple for Business

🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year*

✈️ 90 days away: work outside Canada for up to 90 days per year*

👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.

*Unlimited paid sick days, Wellness Days and the 90 day away program do not apply to certain roles.

ICYMI

Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.

Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.

AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.