People. Performance. Purpose.
At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into high-quality customer experiences that drive engagement, conversion, retention, and customer lifetime value.
This is a hands-on CRM leadership role that requires both strategic thinking and operational execution. The ideal candidate can independently manage campaigns and customer journeys, identify opportunities for improvement, and make informed decisions while operating within broader CRM and lifecycle strategies.
The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment.
Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function
Access to Medical, Dental, Vision, Life and Disability insurance
Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
401(k) Retirement Plan with company matched contributions
Full training to learn the business and enhance professional skills
Employee discounts, including discounted prices on the purchase of Avis/Budget cars
Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function
The annual starting salary for this position is between $115,000 - $130,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions.
Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.
We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.
Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.
This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.
Parsippany
New Jersey
United States of America
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Avis Budget Group is a global vehicle rental services provider operating the Avis, Budget, and Zipcar brands. Headquartered in Parsippany, New Jersey, the company serves leisure and business travelers across approximately 180 countries through airport, off-airport, and car-sharing locations.
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