You are the operational authority on how campaigns get executed โ setting the standard, holding the line on quality, and stepping in where it matters most.
You think in systems, not tasks. You don't just execute โ you observe, design, and refine. You see how individual processes connect, where the weak points are, and what it would take to make the whole thing more reliable.
You own outcomes, not activity. When something goes wrong, you're the first call. You take accountability before it's asked of you.
You carry institutional knowledge deliberately. You know every active client relationship โ the history, the sensitivities, the unwritten rules. You can speak to it on demand, not just relay what's in the notes.
You influence without authority. People follow your lead because your judgment is reliable and your expectations are clear.
You raise the floor, not just the ceiling. You're not here for the exceptional moments. You're here to ensure the baseline is high, consistent, and repeatable โ across every campaign, every client, every week.
You operate with calm precision under pressure. Complex, ambiguous, multi-threaded problems don't unsettle you. You work through them methodically, communicate clearly, and close the loop.
Ripple Street's campaign operations team delivers real, measurable results for brand partners โ and the quality of that delivery depends on how well the underlying work is designed, governed, and executed. As the team has grown, the need for a dedicated operational authority โ someone who owns the how and holds the standard โ has become central to sustaining that quality at scale.
This role exists because great campaign execution doesn't happen by chance. It happens because someone has defined what good looks like, built the processes that make it repeatable, and is present enough in the work to catch what's slipping before it becomes a client problem.
Define and continuously refine how campaign operations run โ SOPs, QA checkpoints, escalation paths โ and hold the team to that standard
Own end-to-end delivery quality across the portfolio, ensuring predictable outcomes and execution readiness at every stage
Introduce and enforce pre- and post-launch QA processes that minimise execution errors
Forecast capacity and inventory readiness against upcoming contracts and pipeline, informing campaign sequencing and slotting
Be the go-to resource when complex or escalated client situations require someone who knows the full context, not just the latest update
Hold deep, current knowledge of every active client relationship โ history, priorities, and sensitivities โ and be ready to speak to any of it on demand
Take first ownership of operational issues when they arise, and see them through to resolution
Design and maintain the SOPs, dashboards, and QA checklists that make delivery more predictable
Identify opportunities for automation, tooling improvements, or workflow changes that reduce manual effort without sacrificing quality
Oversee client-facing operational touchpoints beyond campaign execution โ content governance, support workflows, reporting
Establish the operational standard the wider team follows โ through the work you produce, the decisions you make, and the expectations you hold
Informally guide less experienced team members through complex, ambiguous, or high-stakes situations
Partner with the team's people manager to ensure standards and day-to-day people leadership stay aligned, without taking on hiring, performance, or compensation decisions
A strong operational track record in campaign delivery. You've done this work in a client-facing environment. You know what good execution looks like and have the history to prove it.
The ability to improve systems. You learn new tools and processes quickly, and you improve them thoughtfully โ with an eye toward what the team can actually sustain, not just what looks cleaner on paper.
Process discipline that doesn't require reminders. Your attention to detail is structural, not situational. It's how you work, not something you switch on for high-stakes moments.
Clear, confident communication โ in every direction. With clients, with the team, with leadership. You don't need formal authority to be heard, and you don't need a prompt to flag a problem early.
An ownership mentality that runs deep. You identify gaps and move on them. You don't wait for someone to define the problem before you start solving it.
RevOps Roles analysis
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