The Sales Enablement Marketing Manager supports the Sales team with the tools, training, and content needed to effectively engage prospects and convert leads. This role acts as a bridge between Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and a seamless handoff from marketing to sales.
The role is responsible for developing sales enablement materials, onboarding resources, training programs, and competitive intelligence that help improve sales effectiveness and support pipeline conversion.
Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
Support onboarding and ongoing education for new and existing sales reps.
Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
Maintain a centralized library of sales enablement materials and resources.
Support product launches and GTM initiatives through sales communications and training.
Gather feedback from Sales teams to identify content, training, and process gaps.
Monitor and measure adoption and effectiveness of enablement programs and tools.
7+ years of experience in sales enablement, product marketing, or B2B marketing.
Experience supporting enterprise or subscription-based sales organizations.
Strong presentation, communication, and content development skills.
Ability to simplify complex products and messaging into clear, actionable sales materials.
Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
Strong organizational and project management skills.
Experience with enablement platforms, CRM systems, and sales content management tools is a plus.
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Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Dow Jones - Industries
Sales
Non-Union role
Base Pay Range: 110,000.00 - 140,000.00
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
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Dow Jones & Company is a financial media and publishing firm that operates the Wall Street Journal, Barron's, and Marketwatch. It provides financial news, market data, and investment information to professional investors and individual consumers worldwide.
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