CRM Specialist

Shape the Player Experience as Easygo’s Next CRM Specialist

**What's in it for you?**Step into a role where your ideas drive real impact. At Easygo, you’ll shape how we engage a growing global player base, work with cutting-edge tools and see your campaigns come to life. Collaborate with a dynamic team, own exciting projects and watch your work boost customer experience, engagement and revenue - all while growing your CRM career in a fast-paced, innovative environment.**Your role with us:**As our CRM Specialist, you’ll craft and deliver campaigns that engage, retain and excite players across their journey. From email and SMS to strategic offers, you’ll optimise every touchpoint, reduce churn and maximise lifetime value - all while partnering with marketing and content teams to turn insights into action.Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth.

Who are we? Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming.

Stake is the world's most popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do:

• Assist in developing the company CRM strategy for Stake’s markets

• Execute communications and content with excellence to enhance the user experience across all stages of the player lifecycle

• Contribute to the CRM flywheel strategy by identifying the most effective formats and channels for optimal campaign delivery

• Enhance player lifetime value, reduce churn and implement relevant CRM strategies

• Collaborate with content and marketing teams to identify which offers to promote

• Research and source relevant content to communicate with the player base

• Monitor and analyze results of email, SMS and webpage pop-up campaigns, including weekly and monthly KPI reporting

• Stay informed on CRM best practices, trends and tools

• Recommend and develop optimal campaign plans, formats and platforms to grow profitability, including creating action plans and strategies

• Take ownership of the user journey, implementing strategies for all customer communication

• Report high-level KPIs and results attributed to the work of the CRM team

What you will bring:

• Strong retention marketing knowledge

• Passionate team player, able to collaborate across departments

• Eye for detail, enhancing customer experience through clear, impactful communication.

• Fluent in English, both written and spoken

• Experience working with creative teams, including digital design, to prepare visual assets for campaigns

• Detail-oriented and well-organised, with strong prioritisation skills and awareness of broader project impacts

• Able to manage complexity and progress multiple tasks simultaneously.

• Knowledge of HTML/CSS

• Proficient in Excel and other spreadsheet tools

• Hands-on experience with EDM and other CRM marketing tools

Bonus points if you also have:

• Sports, Cryptocurrency and Gambling knowledge

• Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira

Some of the perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee, fresh juices and smoothies

• Daily catered breakfast and regular company-wide events

• Snack walls and drink fridges on every floor

• Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones

• 20,000+ courses on our Learning & Development platform

• One paid volunteer day per year

• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements

• Social sports teams and participation in Corporate Games

• Easygo branded swag

• Birthday and work anniversary gift vouchers, plus a chance to win prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1

• Office visits from big-name streamers

• Meet Ambassadors like Alex Pereira, Israel Adesanya

• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.